Baking for Good is an Online Treat Service That Delivers Change
Rebecca Byers — July 7, 2012 — Social Good
References: bakingforgood & shopwithmeaning.org
Baking for Good is a New York City-based online bakery inspired by a traditional bake sale that delivers across the US and a social enterprise that supports numerous charities. Baking for Good donates 15% of the proceeds from each treat toward the particular organization it supports and sells baked goods including whoopie pies, the classic chocolate chip cookie, caramel corn and much more.
Baking for Good accepts custom cookie, cake and cupcake orders, many of which are displayed on the business’ website and range from sugar cookies inspired by The Beatles’ ‘Yellow Submarine’ to a birthday cake inspired by the 1902 French silent film ‘A Trip to the Moon.’ The philanthropic e-bakery changes its treats menu seasonally and always has awesome holiday-themed options depending on the time of year.
Founded in 2009, Baking for Good partners with charities that either qualify as registered non-profits or community fundraisers to which its customers can direct their donation upon checkout.
Contact Information
Baking for Good website
Baking for Good on Facebook
Baking for Good on Twitter
Baking for Good on Tumblr
Baking for Good accepts custom cookie, cake and cupcake orders, many of which are displayed on the business’ website and range from sugar cookies inspired by The Beatles’ ‘Yellow Submarine’ to a birthday cake inspired by the 1902 French silent film ‘A Trip to the Moon.’ The philanthropic e-bakery changes its treats menu seasonally and always has awesome holiday-themed options depending on the time of year.
Founded in 2009, Baking for Good partners with charities that either qualify as registered non-profits or community fundraisers to which its customers can direct their donation upon checkout.
Contact Information
Baking for Good website
Baking for Good on Facebook
Baking for Good on Twitter
Baking for Good on Tumblr
Trend Themes
1. Charitable E-bakeries - Disruptive Innovation Opportunity: Integrating philanthropy into online bakery services, allowing customers to support charitable causes with their purchases.
2. Seasonal Treat Menus - Disruptive Innovation Opportunity: Creating unique and customized treat options that change seasonally, offering customers a variety of holiday-themed baked goods.
3. Custom Order Options - Disruptive Innovation Opportunity: Providing customers with the ability to order custom cookies, cakes, and cupcakes, offering personalized and unique baked goods.
Industry Implications
1. Online Bakeries - Disruptive Innovation Opportunity: Leveraging e-commerce platforms to build online bakeries that deliver baked goods across the country with a focus on supporting charities.
2. Social Enterprises - Disruptive Innovation Opportunity: Building businesses that combine profit with purpose, supporting charities and giving back to communities through the sale of products or services.
3. Charitable Retail - Disruptive Innovation Opportunity: Creating retail spaces that support charitable causes by donating a portion of sales or offering customers the opportunity to choose a charity to support at checkout.
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