The Bajaj Bulb Campaign Shows People Will 'Spot Everything' With This Light
Meghan Young — May 11, 2012 — Marketing
References: leoburnett & ibelieveinadv
The Bajaj Bulb campaign might be playing with the impossible, but it imaginatively illustrates how much this particular light source will reveal opposed to its competitors. Although it cannot lay claim to turning furniture transparent or providing people with x-ray visions of their surroundings so that when they are trying to find a misplaced object they have an easier time, it can still pride itself on helping people locate those lost items.
Conceived and executed by Leo Burnett, an ad agency based in India, the Bajaj Bulb campaign revolves around a simple idea that has been beautifully fleshed out by art director Prasad Patil alongside creative directors Vikram Pandey, Nitesh Tiwari and KV Sridhar. It is interesting to note the different shades of light shining in each image, which shows people the options available.
Conceived and executed by Leo Burnett, an ad agency based in India, the Bajaj Bulb campaign revolves around a simple idea that has been beautifully fleshed out by art director Prasad Patil alongside creative directors Vikram Pandey, Nitesh Tiwari and KV Sridhar. It is interesting to note the different shades of light shining in each image, which shows people the options available.
Trend Themes
1. Immersive Advertising - Using x-ray imagery in ads creates a unique and attention-grabbing immersive experience.
2. Enhanced Product Visibility - Highlighting how much more is visible with this light source demonstrates the need for enhanced product visibility in various industries.
3. Smart Home Lighting - The Bajaj Bulb campaign highlights the potential for smart home lighting technologies to assist in locating lost items.
Industry Implications
1. Advertising - Incorporating x-ray imagery in advertising campaigns can disrupt traditional advertising methods and engage consumers in a new way.
2. Home Decor - The campaign suggests that improved lighting can revolutionize the way home decor is showcased and perceived.
3. Smart Lighting - The Bajaj Bulb campaign presents opportunities for the smart lighting industry to market its products as functional and practical solutions for everyday life.
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