“Dust Is Embarassing” Campaign
References: scaryideas
This Scotch-Brite series of print adverts is awesome. It works on the creative platform, Dust is embarrassing.
The ads work effectively with a naughty “dust man” seen behaving totally inappropriately in a variety of situations.
In one image he is seen touching himself over a statue whose skirt has blown up; in another, he is urinating against a doll, and in the last, he is seen going to the toilet in the middle of a dining table.
The ads work effectively with a naughty “dust man” seen behaving totally inappropriately in a variety of situations.
In one image he is seen touching himself over a statue whose skirt has blown up; in another, he is urinating against a doll, and in the last, he is seen going to the toilet in the middle of a dining table.
Trend Themes
1. Interactive Print Advertising - Opportunity to create engaging print advertisements that grab attention and convey a message effectively.
2. Humor in Marketing - Potential to use humor as a way to engage and entertain customers while delivering brand messaging.
3. Controversial Advertising - Chance to create provocative advertisements that spark conversations and capture audience attention.
Industry Implications
1. Advertising - Disruptive innovation opportunities in developing unique and captivating advertising campaigns.
2. Cleaning Products - Potential to disrupt the cleaning products industry by creating attention-grabbing campaigns that differentiate from competitors.
3. Marketing and Branding - Opportunity to utilize unconventional and controversial advertising strategies to stand out in the marketing and branding industry.
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