Haus Laboratories' BAD KID VAULT Recreates Iconic Lady Gaga Looks
Laura McQuarrie — June 10, 2021 — Pop Culture
References: hauslabs & prnewswire
Lady Gaga's beauty brand, Haus Laboratories, is marking the 10th anniversary of the Born This Way album with a limited-edition makeup box called the BAD KID VAULT. The special makeup set includes 16 products from the celebrity beauty brand and it helps to create iconic looks from the era.
Within the kit, Lady Gaga fans will find eyeliners, lip crayons, glosses and lipsticks that champion self-expression, acceptance and empowerment. The full assortment is full of treats for fans, including a box that depicts a behind-the-scenes selfie taken on the set of Born This Way, along with a special message from Lady Gaga. This month, three signed makeup boxes are being given away on social media.
Within the kit, Lady Gaga fans will find eyeliners, lip crayons, glosses and lipsticks that champion self-expression, acceptance and empowerment. The full assortment is full of treats for fans, including a box that depicts a behind-the-scenes selfie taken on the set of Born This Way, along with a special message from Lady Gaga. This month, three signed makeup boxes are being given away on social media.
Trend Themes
1. Limited-edition Makeup Sets - Businesses can create exclusive beauty boxes to cater to the specific interests of their target audience.
2. Celebrity-endorsed Beauty Products - Brands can collaborate with popular figures to introduce unique collections and entice their millions of fans.
3. Nostalgic Beauty Remakes - Companies can tap into the trend of revamping iconic beauty looks from the past to attract customers with a sense of nostalgia.
Industry Implications
1. Beauty and Personal Care - The beauty industry can capitalize on the trend of creating limited-edition makeup collections and partnering with celebrities to reach wider audiences.
2. Entertainment and Media - Media companies can collaborate with artists to create unique merchandise that caters to the fans of a particular artist or an era.
3. Social Media and Influencer Marketing - Businesses can partner with influencers and use social media platforms to advertise and promote their exclusive makeup collections and campaigns to their followers.
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