This Disturbing Baby Seal Clubbing PETA Ad Takes Aim at Canada
Ryan Hinkson — July 16, 2010 — Eco
References: secure.peta.org & adweek.blogs
A friendly warning: This Baby Seal Clubbing PETA ad is extremely graphic and quite disturbing. It features footage of baby seals being chased and clubbed to death by hunters.
The purpose of the spot is to discourage travel to Canada and put pressure on Canadian lawmakers to makes changes to our present hunting regulations.
Implications - This advertisement may be very graphic, but that is clearly the necessary steps that this Disturbing Baby Seal Clubbing PETA Ad felt had to be taken in order to get PETA's message heard loud and clear around the entire world. While this ad is graphic it is contains highly important content!
If you can stomach it, I encourage you to check out this baby seal clubbing PETA ad.
The purpose of the spot is to discourage travel to Canada and put pressure on Canadian lawmakers to makes changes to our present hunting regulations.
Implications - This advertisement may be very graphic, but that is clearly the necessary steps that this Disturbing Baby Seal Clubbing PETA Ad felt had to be taken in order to get PETA's message heard loud and clear around the entire world. While this ad is graphic it is contains highly important content!
If you can stomach it, I encourage you to check out this baby seal clubbing PETA ad.
Trend Themes
1. Graphic Animal Rights Advertising - This trend presents an opportunity for companies to create shocking and thought-provoking ads to raise awareness and create change in the animal rights movement.
2. Advocacy Through Shock Value - Incorporating shocking and disturbing imagery can be an effective tool for advocacy groups to amplify their message and call for action on important issues.
3. Sensationalized Activism Marketing - The use of sensationalized and controversial tactics in marketing campaigns can generate widespread attention, sparking conversations and igniting change.
Industry Implications
1. Advertising and Marketing - Companies in this industry can leverage provocative messaging and visuals to capture attention and drive social impact for various causes.
2. Nonprofit and Advocacy - Nonprofit organizations and advocacy groups can utilize shocking ad campaigns to raise awareness, rally support, and push for policy changes.
3. Travel and Tourism - This industry might face disruption and reputational challenges due to provocative advertising campaigns that discourage travel to specific destinations.
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