The Axe Make Love, Not War Campaign Continues with #KissForPeace
Laura McQuarrie — August 23, 2014 — Social Good
The AXE 'Make Love, Not War' campaign has been going on since the beginning of the year, and even included a spot at the XLVIII Super Bowl. Now, in honor of the International Day of Peace on September 21st, the body spray brand launched the #KissForPeace campaign.
For the International Day of Peace, AXE teamed up with Peace One Day, an NFP group that promotes world peace. The campaign involved finding someone to smooch, puckering up with them and taking a photo, and sharing it to Instagram, Twitter or alerting AXE on Facebook using the #KissForPeace tag. As well as contributing to a campaign towards global good, there were also prizes available for participants. In total, AXE has collected over 100,000 shares and posts for the #KissForPeace campaign.
For the International Day of Peace, AXE teamed up with Peace One Day, an NFP group that promotes world peace. The campaign involved finding someone to smooch, puckering up with them and taking a photo, and sharing it to Instagram, Twitter or alerting AXE on Facebook using the #KissForPeace tag. As well as contributing to a campaign towards global good, there were also prizes available for participants. In total, AXE has collected over 100,000 shares and posts for the #KissForPeace campaign.
Trend Themes
1. Peaceful Advertising Campaigns - Opportunity for brands to create campaigns promoting peace and global good.
2. Social Media Activism - Growing trend of using social media platforms to engage in socially conscious campaigns.
3. Collaboration Between Brands and Non-profit Organizations - Increasing opportunity for brands to partner with non-profit organizations to promote social causes.
Industry Implications
1. Cosmetics and Body Spray - Disruptive innovation opportunity for brands in the cosmetics and body spray industry to align with social causes and promote peace.
2. Social Media and Marketing - Opportunity for social media and marketing companies to offer services that facilitate and amplify social activism campaigns.
3. Non-profit Organizations - Opportunity for non-profit organizations to collaborate with brands in creating impactful social campaigns.
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