Wafi Batarfie Creates an Art-Inspired Makeup Ad for Avon
Anne Booth — September 28, 2013 — Marketing
References: behance.net & behance.net
Wafi Batarfie is a freelance designer who creates this beauty campaign ad using world famous paintings to display Avon makeup. Batarfie explains how in Indonesia, Avon was a famous brand, but lost the attention in recent years. Therefore, he decides to create ads in order to boost the brand name and add spice to the industry.
The campaign is called ‘Legendary Beauty’ and uses famous paintings such as the ‘Mona Lisa’ and ‘Girl with a Pearl Earring.’ The caption: “Bring Beauty to The Legend Level” is used in order to show the power of ‘Avon’ makeup and how it is worth putting on legends. The women in the paintings can be seen with new makeovers, where makeup is used to enhance the icon portraits.
Batarfie creates an interesting idea for a brand that needs a facelift within his home country.
The campaign is called ‘Legendary Beauty’ and uses famous paintings such as the ‘Mona Lisa’ and ‘Girl with a Pearl Earring.’ The caption: “Bring Beauty to The Legend Level” is used in order to show the power of ‘Avon’ makeup and how it is worth putting on legends. The women in the paintings can be seen with new makeovers, where makeup is used to enhance the icon portraits.
Batarfie creates an interesting idea for a brand that needs a facelift within his home country.
Trend Themes
1. Art-inspired Beauty Campaigns - By incorporating famous paintings into makeup ads, brands can create a unique and visually appealing campaign.
2. Reviving Neglected Brands - Creative advertising campaigns can help bring attention back to a once popular brand.
3. Iconic Makeovers - Makeup can be used to enhance and modernize iconic historical figures in advertising campaigns.
Industry Implications
1. Beauty - The beauty industry can use art-inspired campaigns to stand out and revamp their brand image.
2. Advertising - Reviving neglected brands through creative ads offers new opportunities for the advertising industry.
3. Art - Collaborating with famous paintings in beauty campaigns presents new opportunities for the art industry.
3.2
Score
Popularity
Activity
Freshness
