This 'Avocados From Mexico' Ad Looks at Human Life from the Future
Laura McQuarrie — February 2, 2016 — Lifestyle
References: avosinspace & adweek
At this year's Super Bowl 50, Avocados From Mexico will be releasing its second Super Bowl advertisement. Last year, the brand journeyed to prehistoric times, but this year, it's looking ahead way into the future with a commercial supported by the #AvosInSpace campaign.
The 60-second commercial spot is set on a futuristic spaceship that seems to take the form of a museum full of relics from the past. This includes a Rubix's Cube, emoji alphabets and the infamous blue/black or gold/white dress that the guide describes "caused a civil war."
What really captures the interest of the tour group is a bowl of guacamole made from Avocados From Mexico, which can be enjoyed year-round. As well as spotlighting fresh avocados, the campaign also reminds audiences what a great snack guacamole makes for Game Day.
The 60-second commercial spot is set on a futuristic spaceship that seems to take the form of a museum full of relics from the past. This includes a Rubix's Cube, emoji alphabets and the infamous blue/black or gold/white dress that the guide describes "caused a civil war."
What really captures the interest of the tour group is a bowl of guacamole made from Avocados From Mexico, which can be enjoyed year-round. As well as spotlighting fresh avocados, the campaign also reminds audiences what a great snack guacamole makes for Game Day.
Trend Themes
1. Future of Advertising - Disruptive innovation opportunity: Create futuristic commercials that captivate viewers' interest.
2. Space-themed Campaigns - Disruptive innovation opportunity: Design marketing campaigns that tie into the concept of space exploration and future.
3. Year-round Snacking - Disruptive innovation opportunity: Promote and develop new snack options that can be enjoyed throughout the year.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Create advanced technologies and creative concepts to revolutionize the advertising industry.
2. Food and Beverage - Disruptive innovation opportunity: Develop new and innovative snack options that cater to changing consumer preferences.
3. Tourism and Travel - Disruptive innovation opportunity: Create immersive experiences and attractions that transport visitors to the future or outer space.
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