Del Taco is Selling a Limited-Edition Crunchtada Pool Floatie
Katherine Pendrill — May 24, 2021 — Marketing
References: deltacowebstore & chewboom
This summer, you can take your backyard pool game to the next level with Del Taco's new Crunchtada Pool Floatie.
For those unfamiliar, Del Taco's Crunchtada is a loaded tostada that can be considered a crunchy Mexica pizza of sorts. Now the chain is paying homage to one of its most popular items with the launch of a limited-edition pool floatie in the shape of a Crunchtada. The new Crunchtada pool floatie is four feet in diameter and features a graphic that depicts a tostada covered with beans, tomatoes, lettuce, and cheese. As the online description reads: "It’s the summer of Crunchtada! Enjoy this limited-edition, custom pool floatie – big enough for lounging, snacking and relaxing all summer long."
Crunchtada Floatie will be available to purchase starting on Monday, May 24, 2021 at 9: 00 a.m. PST from the Del Taco webstore, while supplies last.
Image Credit: Del Taco
For those unfamiliar, Del Taco's Crunchtada is a loaded tostada that can be considered a crunchy Mexica pizza of sorts. Now the chain is paying homage to one of its most popular items with the launch of a limited-edition pool floatie in the shape of a Crunchtada. The new Crunchtada pool floatie is four feet in diameter and features a graphic that depicts a tostada covered with beans, tomatoes, lettuce, and cheese. As the online description reads: "It’s the summer of Crunchtada! Enjoy this limited-edition, custom pool floatie – big enough for lounging, snacking and relaxing all summer long."
Crunchtada Floatie will be available to purchase starting on Monday, May 24, 2021 at 9: 00 a.m. PST from the Del Taco webstore, while supplies last.
Image Credit: Del Taco
Trend Themes
1. Food-inspired Pool Floaties - Opportunity for companies to create food-inspired pool floaties for customers.
2. Branded Merchandise - Opportunity for companies to create branded merchandise to promote their products.
3. Limited-edition Products - Opportunity for companies to create limited-edition products to drive sales.
Industry Implications
1. Fast Food - Fast food chains can use branded merchandise to promote their products and drive sales.
2. Outdoor Recreation - Outdoor recreation companies can expand their product offerings to include themed pool floaties.
3. E-commerce - E-commerce companies can partner with popular brands to sell limited-edition products to their customers.
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