The Standard and Jumbo Launch the Pool Pasta Collection
Mickey Phoon — March 28, 2023 — Life-Stages
References: shopthestandard
Hotel group The Standard and New York City-based design studio Jumbo have collaborated to release a new collection of pasta-inspired inflatable pool noodles called the Jumbo x The Standard Pool Pasta. The Standard is known for its entertaining hotel pool scenes decorated with beautiful ambiance in locations such as Miami, Ibiza, Hua Hin, and more.
The inflatable pool noodles are inspired by classic Italian pasta. There are five types of pasta noodles in inflatable pool noodle form for consumers to choose from macaroni, lasagna, rigatoni, tortellini, and ravioli. The sizable inflatable pool noodles are designed for consumers to relax or even for kids to play around with. A standout item in the collection is the rigatoni-shaped inflatable pool noodle, as it is circular with a hole in the middle that allows consumers to rest on or kids to roll in. The collection is available for purchase.
Image Credit: The Standard Hotel
The inflatable pool noodles are inspired by classic Italian pasta. There are five types of pasta noodles in inflatable pool noodle form for consumers to choose from macaroni, lasagna, rigatoni, tortellini, and ravioli. The sizable inflatable pool noodles are designed for consumers to relax or even for kids to play around with. A standout item in the collection is the rigatoni-shaped inflatable pool noodle, as it is circular with a hole in the middle that allows consumers to rest on or kids to roll in. The collection is available for purchase.
Image Credit: The Standard Hotel
Trend Themes
1. Pool Pasta-inspired Inflatables - A trend of creating unique and creative inflatable pool accessories inspired by food or other unconventional items.
2. Novelty Pool Floats - A trend of creating eye-catching and distinctive pool floats, often with unique shapes or designs, to offer consumers a fun and memorable pool experience.
3. Social Media Pool Culture - A trend of using social media as a platform to share fun and aesthetically pleasing pool experiences, including sharing posts and videos of unique and trendy pool floats.
Industry Implications
1. Hospitality - Hotels can explore unique pool decorations and accessories, such as food-inspired floats and other interesting designs, to enhance guest experiences and gain attention on social media.
2. Consumer Goods - Manufacturers can create more unique and innovative pool flotation devices for consumers that go beyond traditional shapes and designs to provide a more fun and engaging experience.
3. Social Media Marketing - Brands can leverage the trend of social media pool culture by creating fun and unique pool floats that consumers will want to share and feature on their social media pages, thus increasing brand visibility and engagement.
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