Migos Created Avatars & Digital Wearables Inspired by Culture III
Laura McQuarrie — June 23, 2021 — Tech
With avatar technology company Genies, rap trio Migos created a collection of avatars and digital wearables inspired by their latest album called Culture III. The blockchain-based collectibles can be purchased, held and resold by fans on the Genies Marketplace and as Offset, one of the three Migos, describes "The Genies platform will allow us to further engage and give meaningful experiences to culture.”
The nature of collectibles is changing and with it, virtual fashion is changing too. With these virtual collectibles, fans will get to express themselves in a new way with an avatar that they can style in different ways. On the Genies platform, users are invited to create a Starter Genie and evolve its style over time to truly express their authentic selves.
The nature of collectibles is changing and with it, virtual fashion is changing too. With these virtual collectibles, fans will get to express themselves in a new way with an avatar that they can style in different ways. On the Genies platform, users are invited to create a Starter Genie and evolve its style over time to truly express their authentic selves.
Trend Themes
1. Blockchain-based Collectibles - The use of blockchain technology in the creation and sale of collectible avatars and digital wearables is a disruptive innovation opportunity to increase transparency and security in the collectibles industry.
2. Virtual Fashion - The trend of virtual fashion in collectibles creates an opportunity for the fashion industry to extend its product line to digital wearables, increasing revenue streams and expanding its customer base.
3. Customizable Avatars - The trend of customizable avatars allows for innovative personalization opportunities, potentially disrupting the traditional fashion industry by offering a new form of self-expression through digital wearables.
Industry Implications
1. Virtual Reality - The virtual reality industry has an opportunity to integrate blockchain technology and virtual fashion into their platforms, allowing users to create and style avatars in various VR environments.
2. Gaming - The gaming industry can benefit from the trend of collectible avatars and digital wearables by incorporating them as additional in-game items, potentially leading to an increase in revenue.
3. Music - The music industry can explore the use of blockchain-based collectibles to further engage with fans and monetize their fan base, potentially disrupting the traditional revenue streams of music industry through collectibles.
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