Ads by the Australian Indigenous Education Foundation Spark Conversation
Michael Hemsworth — May 8, 2013 — Pop Culture
References: aief.au & theinspirationroom
Working to help start widespread conversation around the topic of race and politics, the Australian Indigenous Education Foundation (AIEF) has recently run a print campaign that features a painting of an Indigenous prime minister that's emblazoned with the slogan "This will never happen." The advertisement comes about as part of a new marketing campaign to start a conversation regarding race relations in Australia amidst unsettling new research that reveals a whopping two thirds of those polled believe they'll never see an Indigenous prime minister take office.
Paired with the hashtag #IndigenousPM, the AIEF campaign is an ongoing attempt movement to help break down the perceived barriers for everyone in the country -- regardless of race -- and help connect the people on a more universal basis. With a solid dollar amount of funding attained, the AIEF will continue on with future campaigns to help spark change.
For more information, check out the AIEF homepage.
Paired with the hashtag #IndigenousPM, the AIEF campaign is an ongoing attempt movement to help break down the perceived barriers for everyone in the country -- regardless of race -- and help connect the people on a more universal basis. With a solid dollar amount of funding attained, the AIEF will continue on with future campaigns to help spark change.
For more information, check out the AIEF homepage.
Trend Themes
1. Race-focused Marketing - Brands can initiate campaigns that start conversations around the topic of race and empower underrepresented communities.
2. Diversity and Inclusion Advocacy - Organizations can work towards breaking down perceived barriers to create a more diverse and inclusive workforce.
3. Social Activism in Advertising - Companies can use their platforms to address social issues and inspire positive change through their marketing efforts.
Industry Implications
1. Advertising - Ad agencies can create campaigns that start important conversations about social issues.
2. Non-profit - The non-profit sector can lead the charge in advocating for diversity and inclusion initiatives.
3. Politics - Political parties can strive for better representation of underrepresented communities in leadership roles.
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