Beatson Clark Launches New 'Aupale Grapefruit Seltzer'
Niko Pajkovic — October 12, 2022 — Lifestyle
References: beatsonclark & packagingnews
Beatson Clark has announced the launch of its latest seltzer product, the Aupale Grapefruit Seltzer. The bottle is modeled after the Canadian company's popular 750ml vodka bottle, Aupale Vodka. However, these seltzers are delivered in a much smaller 250ml format.
The new 250ml bottle borrows several design elements from the brand's 750ml non-carbonated Aupale Vodka bottle. Because of this, it features a comparable construction and similar ability to tolerate pressure.
“We were delighted to work with The HC Spirits Inc and Tricorbraun on this opportunity. The project is a perfect example of how are increasingly working with niche spirit brands and it is great for a spirits company to be using our standard flint glass which contains over 30% recycled content," said Jan-Willem Ridt, export manager at Beatson Clark.
Image Credit: Beatson Clark
The new 250ml bottle borrows several design elements from the brand's 750ml non-carbonated Aupale Vodka bottle. Because of this, it features a comparable construction and similar ability to tolerate pressure.
“We were delighted to work with The HC Spirits Inc and Tricorbraun on this opportunity. The project is a perfect example of how are increasingly working with niche spirit brands and it is great for a spirits company to be using our standard flint glass which contains over 30% recycled content," said Jan-Willem Ridt, export manager at Beatson Clark.
Image Credit: Beatson Clark
Trend Themes
1. Eco-friendly Packaging - Brands can capitalize on the growing demand for sustainable packaging by utilizing recycled materials and eco-friendly production processes.
2. Miniature Beverages - The trend of smaller, more portable beverages presents an opportunity for companies to offer convenient and accessible products to consumers.
3. Collaborative Product Development - Partnering with other companies to develop and launch new products can provide opportunities for innovation and market expansion.
Industry Implications
1. Beverage Manufacturing - The beverage industry can benefit from incorporating eco-friendly packaging and smaller, on-the-go products to appeal to environmentally-conscious and convenience-seeking consumers.
2. Alcohol Production - Alcohol producers can diversify their portfolios by exploring collaborations with brands in other industries and launching new, innovative products in smaller formats.
3. Glass Packaging - Companies in the glass packaging industry can differentiate themselves by offering sustainable options and collaborating with beverage brands to create unique and attractive designs for smaller products.
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