The 2014 Audi Super Bowl Ad Steers Clear of Compromises
Laura McQuarrie — February 2, 2014 — Autos
The full 2014 Audi Super Bowl ad has been released just ahead of the game this evening, finally showing how its teasers featuring a dog show, a frightening hybrid Doberhuahua and a heartfelt message from Sarah McLachlan all come together.
The message is a simple one: don’t compromise. The Audi commercial starts off with a couple at a pet shop, split between which dog they want to take home. To solve this dilemma, the salesman suggests a mix — the Doberhuahua, which is a dog that has the small body of a Chihuahua and the comically large head of a Doberman.
The hybrid dog is nothing but trouble and near the end of the ad, Audi reveals that its A3 was designed without compromise — it’s neither a crossover or a hybrid car.
The message is a simple one: don’t compromise. The Audi commercial starts off with a couple at a pet shop, split between which dog they want to take home. To solve this dilemma, the salesman suggests a mix — the Doberhuahua, which is a dog that has the small body of a Chihuahua and the comically large head of a Doberman.
The hybrid dog is nothing but trouble and near the end of the ad, Audi reveals that its A3 was designed without compromise — it’s neither a crossover or a hybrid car.
Trend Themes
1. Hybrid Dogs - The trend of creating hybrid dog breeds in creative forms like Doberhuahua can lead to opportunities for innovation in the pet care industry by developing new products and services for these unique pets.
2. Non-compromise Marketing - The trend of non-compromise marketing like Audi's can spark innovation in the advertising industry by challenging brands to find creative ways to highlight their unique offerings.
3. Pre-super Bowl Ad Releases - The trend of pre-Super Bowl ad releases presents opportunities for innovation in the media industry by creating new avenues for advertising, utilizing social media and digital platforms for targeting specific audiences.
Industry Implications
1. Pet Care - The pet industry can take advantage of the trend of creating hybrid dog breeds by developing new products and services like designer dog food, clothes, and accessories.
2. Advertising - The advertising industry can capitalize on Audi's non-compromise marketing approach by developing innovative strategies that emphasize the unique values and characteristics of a brand.
3. Media - The media industry can leverage the trend of pre-Super Bowl ad releases by developing new digital platforms and tools for targeted advertising that can create a more personalized and engaging experience for users.
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