b.Eautiful Joins Masako Hirano and GASBOOK on ATYPICAL XXV
References: b-eautiful & hypebeast
Global platform b.Eautiful works in collaboration with CGI artist Masako Hirano to celebrate GASBOOK's 25th anniversary of the ATYPICAL XXV campaign. This also features the launch of the by and by GASBOOK, which is a website that introduces creators that work with the company. The campaign also highlights the opening of GASBON METABOLISM, which is a multipurpose facility with a site area in Hokuto, Yamanashi. The capsule collection features three items -- a puffy tee, Chara long-sleeved top, and a ForgFlog hoodie.
Speaking about the capsule, President of Gas As Interface Shinjiro Nishino states, “We are very pleased to announce our collaboration with b.Eautiful as part of GASBOOK’s 25th anniversary ‘ATYPICAL XXV’ campaign. ‘ATYPICAL XXV’ includes the launch of by and by GASBOOK, a website introducing creators associated with the company, and the opening of GASBON METABOLISM, a multipurpose facility with a site area of over 1,000 square meters in Hokuto, Yamanashi. We look forward to meeting more new talent, starting with these campaigns.”
Image Credit: b.Eautiful, Masako Hirano, GASBOOK
Speaking about the capsule, President of Gas As Interface Shinjiro Nishino states, “We are very pleased to announce our collaboration with b.Eautiful as part of GASBOOK’s 25th anniversary ‘ATYPICAL XXV’ campaign. ‘ATYPICAL XXV’ includes the launch of by and by GASBOOK, a website introducing creators associated with the company, and the opening of GASBON METABOLISM, a multipurpose facility with a site area of over 1,000 square meters in Hokuto, Yamanashi. We look forward to meeting more new talent, starting with these campaigns.”
Image Credit: b.Eautiful, Masako Hirano, GASBOOK
Trend Themes
1. Artful Graphic Capsule Campaigns - Opportunity for companies to collaborate with artists and designers in creating limited edition items to celebrate special occasions.
2. CGI Art Collaborations - Incorporate CGI artwork into brand campaigns for a unique and eye-catching aesthetic.
3. Multipurpose Facilities - Create multipurpose facilities that serve as both event spaces and retail stores for enhanced brand experiences.
Industry Implications
1. Fashion - Opportunity to collaborate with artists and designers to create limited edition collections and incorporate CGI art into campaigns for a unique and trendy aesthetic.
2. Retail - Opportunity to create multipurpose facilities that serve as both event spaces and retail stores for a unique and enhanced brand experience.
3. Marketing and Advertising - Opportunity to incorporate CGI artwork into brand campaigns to create unique and eye-catching content.
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