OAMC Taps Tokyo-Based Publication PROVOKE for a New Capsule
OAMC and Japanese publication PROVOKE have partnered for a multimedia-focused collaboration featuring the work of publisher NITESHA, photographers Daido Moriyama and Takuma Nakahira, and a poem by Takahiko Okada. Okada’s work is featured on the rear of the garments in a custom font. It can be seen on the hem of the ‘M-65’ jacket, or as the main graphic on the back of a shirt. The Peacemaker U.S. military surplus ‘M-65’ liner takes center stage for this release, using an overdyed fabric, embroidery, prints, and patches, alongside the Okada poem on the back.
The six-piece capsule also includes a snow parka in a ‘Mineral Grey’ shade, a relaxed T-shirt design, cotton sweaters, and hoodies. The PROVOKE x OAMC collection releases on July 14 on OAMC’s website.
Image Credit: OAMC
The six-piece capsule also includes a snow parka in a ‘Mineral Grey’ shade, a relaxed T-shirt design, cotton sweaters, and hoodies. The PROVOKE x OAMC collection releases on July 14 on OAMC’s website.
Image Credit: OAMC
Trend Themes
1. Multimedia Apparel - There is a trend towards fashion items that showcase multimedia elements such as text, graphics, and photography.
2. Collaborative Fashion Collections - Collaborations between brands and publications, artists, photographers, and designers are increasing, resulting in unique fashion pieces.
3. Military-inspired Clothing - There is a trend towards using military garments as inspiration for streetwear and high fashion collections.
Industry Implications
1. Fashion and Apparel - The fashion industry is exploring innovative ways to incorporate multimedia elements into clothing collections for a more personalized and interactive experience.
2. Publishing - Publishers can explore collaborations with fashion brands to showcase their work and reach new audiences through unique fashion collections.
3. Military Surplus - Military surplus items can provide a source of inspiration for designers and brands looking for unique design elements and materials to incorporate into their collections.
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