The Atlanta Pet Fair & Conference Connects Small Business Owners
Jana Pijak — February 22, 2016 — Lifestyle
References: atlantapetfair.org & petproductnews
Held at the Georgia International Convention Center, this year's Atlanta Pet Fair & Conference is a grooming-focused event that spotlights some of the state's most talented pet care professionals.
In addition to spotlighting booths from local groomers and pet care experts, the Atlanta Pet Fair & Conference will also be home to immersive and adorable fashion shows. The pet runway segments will highlights grooming looks -- from elegant to whimsical -- while letting participants compete head-to-head.
Appealing to animal lovers, this pet fair promotes Atlanta-based pet care businesses and independent groomers who will be given exposure at the event. In addition to spotlighting their talent and gaining media attention, small business owners are also given a chance to network with like-minded industry peers during the conference.
In addition to spotlighting booths from local groomers and pet care experts, the Atlanta Pet Fair & Conference will also be home to immersive and adorable fashion shows. The pet runway segments will highlights grooming looks -- from elegant to whimsical -- while letting participants compete head-to-head.
Appealing to animal lovers, this pet fair promotes Atlanta-based pet care businesses and independent groomers who will be given exposure at the event. In addition to spotlighting their talent and gaining media attention, small business owners are also given a chance to network with like-minded industry peers during the conference.
Trend Themes
1. Pet Grooming Conferences - As consumers increasingly treat their pets as family members, there is a growing industry for pet grooming and therefore networking events for professionals to keep abreast of trends and market opportunities.
2. Pet Care Fashion Shows - More pet events are placing a greater emphasis on grooming and styling, creating opportunities for innovative companies to reimagine upcoming fashion shows and appeal to pet owners' love for seeing their pets dressed up.
3. Independent Pet Care - As the pet care industry grows into niches, there are opportunities for independent pet care professionals to build a loyal base of clients that are willing to pay more for more focused service.
Industry Implications
1. Pet Care - With the pet care vertical rising, brands specializing in grooming tools and pet styling apparel can focus resources to better promote accessories for pets to the growing customer base.
2. Event Planning - As pet events and conferences grow in popularity, event planning companies focused on creating unique pet events can provide blueprint events to follow and look to consistently reinvent and improve upon.
3. Media - As animal lovers are looking for ways to provide their pets with unique experiences, media companies can showcase the hundreds of photos and videos compiled at pet events through viral content and targeted promotions.
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