AS Monaco's New Nike Kit Fuses Retro Sentimentality with Modern Design
Rahul Kalvapalle — May 21, 2014 — Lifestyle
'Nouveau-riche' French soccer team AS Monaco announced that Nike will be the club's official supplier of match kits, training kits and equipment starting from the 2014-15 season. Along with the announcement, AS Monaco and Nike revealed the club's kit for next season, which uses a simple design consisting of red and white diagonal halves.
AS Monaco stars Radamel Falcao, Eric Abidal and Geoffrey Kondogbia were among the players who unveiled the new home kit at the La Turbie training center, which overlooks the Principality of Monaco.
Unlike recent versions of the kit, which sported a red sleeve and a white sleeve, this new version features white sleeves on both sides. This is reminiscent of AS Monaco's kit from 1960, which was the first time the team wore the red-and-white diagonal halves design as well as the first time the club won the French championship.
The shirt has a red polo neck collar, and boasts a refreshed club crest to symbolize the start of an exciting new era for AS Monaco.
AS Monaco stars Radamel Falcao, Eric Abidal and Geoffrey Kondogbia were among the players who unveiled the new home kit at the La Turbie training center, which overlooks the Principality of Monaco.
Unlike recent versions of the kit, which sported a red sleeve and a white sleeve, this new version features white sleeves on both sides. This is reminiscent of AS Monaco's kit from 1960, which was the first time the team wore the red-and-white diagonal halves design as well as the first time the club won the French championship.
The shirt has a red polo neck collar, and boasts a refreshed club crest to symbolize the start of an exciting new era for AS Monaco.
Trend Themes
1. Retro-inspired Soccer Kits - Opportunity to create modern designs with a nod to nostalgic elements in soccer kits.
2. Minimalist Design - Growing trend of simplifying soccer kit designs for a sleek and modern look.
3. Collaboration Between Sports Team and Supplier - Increasing partnerships between sports teams and suppliers present opportunities for innovation in kit design and technology.
Industry Implications
1. Fashion and Apparel - Potential for fashion brands to enter the soccer kit market with innovative designs and materials.
2. Sports Equipment Manufacturing - Opportunity for sports equipment manufacturers to develop advanced materials and technologies for soccer kits.
3. Professional Sports Teams - Sports teams can explore collaborations with designers and suppliers to create unique and marketable soccer kits.
1.1
Score
Popularity
Activity
Freshness
