Venezia F.C. Debuts a Sleek Home Kit with Bureau Borsche and Kappa
References: veneziafc.it & hypebeast
Venezia F.C. is debuting a new home jersey for the 2022/23 Serie B season in collaboration with Bureau Borsche and Kappa. The Venezia jersey is dipped in a black shade with orange and green accents on the collars and sleeves. The front of the shirt features a gold Kappa crest and Venezia logo on the chest area, celebrating the rich heritage of Football as a competitive sport.
The Venezia jersey pays homage to nostalgic sports styles from the ‘90s, an era where Kappa peaked in popularity. Consumers can secure the garment at the neck area with a small buttoned flap that also features orange and green detailing. The Venezia F.C. 2022/23 Serie B home jersey is available now on the Venezia F.C. website.
Image Credit: Venezia F.C.
The Venezia jersey pays homage to nostalgic sports styles from the ‘90s, an era where Kappa peaked in popularity. Consumers can secure the garment at the neck area with a small buttoned flap that also features orange and green detailing. The Venezia F.C. 2022/23 Serie B home jersey is available now on the Venezia F.C. website.
Image Credit: Venezia F.C.
Trend Themes
1. Nostalgic Sports Styles - Designing sports uniforms that draw inspiration from past eras and styles can attract consumers who appreciate vintage aesthetics.
2. Collaborative Brand Partnerships - Partnering with multiple brands to create unique products, such as sports uniforms, can lead to increased brand exposure and market differentiation.
3. Customizable Sports Apparel - Providing customers with the option to personalize their sports uniforms with unique features can lead to increased customer loyalty and engagement.
Industry Implications
1. Sports Apparel - Sportswear brands can incorporate nostalgic design elements and collaborate with other brands to create unique products and increase market share.
2. Fashion Retail - Fashion retailers can capitalize on the popularity of sportswear and collaborate with sports brands to create stylish and unique products for consumers.
3. E-commerce - E-commerce platforms can offer customizable sports apparel options to consumers, providing a personalized shopping experience and potentially increasing sales.
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