Venezia FC Gets a New Look Designed by NOCTA
Amy Duong — August 22, 2024 — Art & Design
References: instagram & community.designtaxi
Venezia FC unveils its latest kit which is designed by Nike-supported NOCTA, which is also the brand led by Canadian singer Drake. The new home kit is made with a contemporary aesthetic and bold accents against a stark black tonal base.
This offers a contrast to the signature Arancio, Nero, and Verde color palettes, which are orange, black, and green. These hues are still seen on the new kit but in a more subtle application -- they are represented along the sleeves and side panels. There is also a subtle pattern that details all over the kit, which is a signature motif to NOCTA -- this also adds a more in-depth look. Gold details make their way to the club crest paired with piping and a sponsor logo.
Image Credit: NOCTA, Venezia FC
This offers a contrast to the signature Arancio, Nero, and Verde color palettes, which are orange, black, and green. These hues are still seen on the new kit but in a more subtle application -- they are represented along the sleeves and side panels. There is also a subtle pattern that details all over the kit, which is a signature motif to NOCTA -- this also adds a more in-depth look. Gold details make their way to the club crest paired with piping and a sponsor logo.
Image Credit: NOCTA, Venezia FC
Trend Themes
1. Celebrity-endorsed Sports Apparel - Venezia FC's new kit highlights the trend of celebrities like Drake influencing sports apparel, creating a cross-industry allure that merges music and sports fashion.
2. Contemporary Aesthetic Designs - The kit's contemporary aesthetic with bold accents demonstrates the growing trend of sleek, modern designs in sportswear, appealing to fashion-forward consumers.
3. Subtle Team Branding - NOCTA's subtle yet effective use of Venezia FC’s traditional colors and motifs mirrors the trend of understated branding that blends tradition with modernity.
Industry Implications
1. Sportswear Manufacturing - Collaborations between sports teams and fashion-forward brands like NOCTA indicate opportunities for innovation in the sportswear manufacturing industry.
2. Celebrity Marketing - The involvement of a high-profile artist like Drake in sports merchandise design underscores new possibilities within celebrity marketing.
3. Athletic Apparel Design - The blend of bold accents with traditional colors in Venezia FC’s kit points to evolving trends in athletic apparel design.
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