Football Team Ajax Launches a New Away Jersey with adidas
Amsterdam football team Ajax has partnered with adidas for the team’s newest away jersey that celebrates the history of the capital of The Netherlands. The jersey features the Andreas crosses on the Amsterdam Coat of Arms, an adidas trefoil emblem, and ‘Ziggo’ branding in gold across the chest to reference the team’s sponsor. The rest of the shirt is covered in a navy blue shade with red accents on the collar, sleeves, and three stars above the crest.
The kit arrives with a pair of matching red shorts decorated with navy blue adidas branding on the sides and bottom of the leg. The Ajax away jersey for the 2022/23 season is now available on the adidas website and the official Ajax merchandise store.
Image Credit: adidas Football
The kit arrives with a pair of matching red shorts decorated with navy blue adidas branding on the sides and bottom of the leg. The Ajax away jersey for the 2022/23 season is now available on the adidas website and the official Ajax merchandise store.
Image Credit: adidas Football
Trend Themes
1. Heritage-inspired Sports Apparel - Incorporating historical city symbols into sportswear creates a deeper emotional connection with local supporters.
2. Collaborative Design in Sportswear - Partnerships between sports teams and major apparel brands enhance the cultural significance and appeal of sportswear.
3. Sponsor-branded Athletic Gear - Visible sponsor branding on athletic gear strengthens commercial alliances and boosts brand visibility in competitive markets.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can leverage local heritage to create products that resonate more deeply with community identities.
2. Sports Marketing - Sports marketing can be revolutionized by strategically using apparel collaborations to amplify team loyalty and brand association.
3. Retail Merchandising - Retailers in the sports sector can capitalize on exclusive branded merchandise to drive higher consumer engagement and sales.
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