DiGiorno's New Artisan Style Melts are Meant for Snacking
Katherine Pendrill — July 4, 2016 — Lifestyle
References: digiorno & brandeating
DiGiorno recently expanded its line of frozen pizzas with the release of its new Artisan Style Melts. In recent years, there has been a growing demand for tapas-style dishes and pre-made snacks that can easily be shared with others. These appetizer-sized frozen pizzas cater to consumers looking for a way to enjoy pizza as a snack or small meal.
The new Artisan Style Melts come in four varieties, each of which is made with artisan-style focaccia bread. The flavors are meant to cater to consumers looking for more gourmet pizza options with toppings such as Roma tomatoes, fire-roasted bell peppers and smoked gouda cheese. All of the pizzas are frozen and can be cooked in the microwave or oven for hassle-free preparation.
The new Artisan Style Melts come in four varieties, each of which is made with artisan-style focaccia bread. The flavors are meant to cater to consumers looking for more gourmet pizza options with toppings such as Roma tomatoes, fire-roasted bell peppers and smoked gouda cheese. All of the pizzas are frozen and can be cooked in the microwave or oven for hassle-free preparation.
Trend Themes
1. Tapas-style Dishes - There is a growing demand for tapas-style dishes and snacks that can easily be shared with others, providing an opportunity for businesses to create innovative, bite-sized versions of popular foods.
2. Pre-made Snacks - Consumers are increasingly seeking convenient, pre-made snacks that require minimal effort to enjoy, creating an opportunity for businesses to develop snack-sized versions of popular food items.
3. Gourmet Frozen Foods - There is a demand for more gourmet frozen food options, presenting an opportunity for businesses to create artisan-style frozen meals that deliver on quality and taste.
Industry Implications
1. Frozen Food Industry - The frozen food industry has the potential to capitalize on the demand for tapas-style dishes and pre-made snacks by producing frozen meals that are designed for snacking and sharing.
2. Fast Food Industry - The fast food industry can explore the opportunity to introduce smaller, snack-sized versions of popular menu items to cater to consumers' desire for convenient, bite-sized snacks.
3. Food Packaging Industry - The food packaging industry can innovate by creating packaging solutions that are specifically designed for snack-sized portions, ensuring convenient and easy-to-enjoy pre-made snacks for consumers.
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