This Bakery Packages Its Products in Simplistic Boxes
Mishal Omar — September 8, 2016 — Marketing
References: charliesmithdesign
This artisan baked goods packaging was created by 'Charlie Smith Design.'
The packaging was designed for 'Gail's Artisan Bakery' -- a London, England-based establishment known for its breads, breakfasts, drinks and baked goods. Charlie Smith Design was enlisted to create packaging for the chain store that reflected the premium quality food that it offers. The resulting boxes are minimalist and made with brown cardboard, while a small stamp ensures that consumers know where the artisan baked goods come from. The packaging is wrapped in striped ribbon or string which is the only piece of decor that the branding features.
This baked goods packaging suggests that the bakery is rustic while still maintaining its air of simple elegance.
The packaging was designed for 'Gail's Artisan Bakery' -- a London, England-based establishment known for its breads, breakfasts, drinks and baked goods. Charlie Smith Design was enlisted to create packaging for the chain store that reflected the premium quality food that it offers. The resulting boxes are minimalist and made with brown cardboard, while a small stamp ensures that consumers know where the artisan baked goods come from. The packaging is wrapped in striped ribbon or string which is the only piece of decor that the branding features.
This baked goods packaging suggests that the bakery is rustic while still maintaining its air of simple elegance.
Trend Themes
1. Simplistic Packaging - The trend of simplistic packaging can be applied to a wide range of products, from food to cosmetics, creating a more elegant and minimalist look that appeals to consumers.
2. Artisan Branding - The trend of artisan branding can be used by businesses to promote their locally sourced, handmade, and high-quality products with a more authentic and unique identity.
3. Eco-friendly Packaging - The trend of eco-friendly packaging can be adopted by businesses to reduce their environmental impact and meet the growing demand for sustainable products.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from implementing simplistic and eco-friendly packaging to showcase their high-quality and locally sourced products.
2. Cosmetics and Personal Care - The cosmetics and personal care industry can adopt artisan branding to differentiate themselves from mass-produced brands, emphasizing their natural and handmade ingredients.
3. Retail - The retail industry can incorporate simplistic and eco-friendly packaging to appeal to environmentally conscious customers, showcasing their commitment to sustainability while enhancing the customer experience.
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