Artet is a Non-Alcoholic Aperitif with a Dose of THC
Laura McQuarrie — October 4, 2019 — Lifestyle
Consumers, Millennials in particular, who are looking to decrease their intake of alcohol are turning to innovative aperitifs like Artet that are helping to redefine experiences had with food and beverages. As Artet is a cannabis-infused aperitif, it is non-alcoholic yet is full of flavor thanks to the inclusion of eight botanical ingredients. There are 2.5 milligrams of THC in each 50 milliliter serving of Artet, which comes in an elegantly packaged bottle.
The product is described as smooth, botanical and sessionable, and is uniquely positioned at the intersection of cannabis and cocktail culture.
With consumers indulging in mindful consumption and a slower style of drinking—where enjoyment is not reliant on intoxication—the traditional aperitif is being completely reinvented for the desires of the modern drinker.
The product is described as smooth, botanical and sessionable, and is uniquely positioned at the intersection of cannabis and cocktail culture.
With consumers indulging in mindful consumption and a slower style of drinking—where enjoyment is not reliant on intoxication—the traditional aperitif is being completely reinvented for the desires of the modern drinker.
Trend Themes
1. Non-alcoholic Aperitifs - An emerging trend in the beverage industry is the rise of non-alcoholic aperitifs like Artet, providing an opportunity for brands to cater to consumers looking for alcohol alternatives.
2. Cannabinoid-infused Beverages - The infusion of cannabis into beverages, as seen in products like Artet, is a disruptive trend that presents an opportunity for the beverage industry to tap into the growing market of cannabis enthusiasts seeking new consumption experiences.
3. Mindful Consumption - The shift towards mindful consumption and slower style of drinking, as exemplified by the reinvention of traditional aperitifs, presents an opportunity for brands to create products and experiences that prioritize enjoyment and flavor over intoxication.
Industry Implications
1. Beverage Industry - The beverage industry can explore the development of non-alcoholic aperitifs and cannabinoid-infused beverages to cater to changing consumer preferences and capitalize on the growing market of alcohol alternatives.
2. Cannabis Industry - The cannabis industry has an opportunity to innovate by incorporating cannabis-infused products, such as Artet, into the cocktail culture and provide unique consumption experiences for cannabis enthusiasts.
3. Hospitality Industry - The hospitality industry can embrace the trend of mindful consumption and offer curated experiences centered around non-alcoholic aperitifs, attracting consumers seeking differentiated and sophisticated drinking options.
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