'art.snapchat' Places AR Artworks in Real-Life Destinations
Laura McQuarrie — October 3, 2017 — Art & Design
References: art.snapchat & wersm
Snapchat is launching an augmented reality art platform on art.snapchat.com that will help art lovers around the world see public destinations brought to life by vibrant virtual sculptures.
On the platform, artist Jeff Koons is the first to be spotlighted. Just as users are able to use Snapchat Lenses, the new AR art feature will direct users towards art pieces that can only be seen through the screen of a mobile device. With this new art feature from Snapchat, users will be able to see iconic sculptures like various balloon animals from Koons.
All of the special art lenses are shown on a special SnapMap, with the AR installations scattered around the world in major destinations like Toronto, New York, Paris and London.
On the platform, artist Jeff Koons is the first to be spotlighted. Just as users are able to use Snapchat Lenses, the new AR art feature will direct users towards art pieces that can only be seen through the screen of a mobile device. With this new art feature from Snapchat, users will be able to see iconic sculptures like various balloon animals from Koons.
All of the special art lenses are shown on a special SnapMap, with the AR installations scattered around the world in major destinations like Toronto, New York, Paris and London.
Trend Themes
1. Augmented Reality Art - Opportunity to develop augmented reality art platforms and showcase virtual sculptures in real-life destinations.
2. Location-based AR Technology - Opportunities to use location-based AR technology to guide users towards unique virtual art experiences.
3. Ar-enhanced Tourism - Opportunity to create AR-enhanced tourism experiences for major destination cities using virtual art installations.
Industry Implications
1. Art and Design - Opportunity to disrupt the art and design industry by introducing augmented reality as a way of experiencing art.
2. Tourism - Opportunity to disrupt the tourism industry by creating augmented reality art experiences that enhance the visitors' experiences.
3. Technology - Opportunity to disrupt the technology industry by innovating new ways to incorporate location-based augmented reality technology.
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