Giovani Flores's Milkö Brand Identity Boasts Vivid Patterns and Motifs
Jana Pijak — January 30, 2017 — Art & Design
References: packagingoftheworld & retaildesignblog.net
This pop art milk packaging was conceived by student designer Giovani Flores. The designer's 'Milkö' brand identity consists of vintage-themed glass bottles that are adorned with unexpected and vibrant motifs. Whether adorned with dotted prints or organic stripes, these bottles are both eye-catching and fun.
Color-coded according to flavor, each of these pop art milk bottles boasts a different pattern. Fictional brand Milkö's flavors range from traditional to chocolate along with many more -- each featuring a bolder motif than the last.
Fusing vivid patterns with a whimsical typeface, designer Giovani Flores creates a memorable brand identity for a typography class at Bauru's UNESP design school in Brazil. The end result is playful, drawing the attention of youthful and design-conscious demographics.
Color-coded according to flavor, each of these pop art milk bottles boasts a different pattern. Fictional brand Milkö's flavors range from traditional to chocolate along with many more -- each featuring a bolder motif than the last.
Fusing vivid patterns with a whimsical typeface, designer Giovani Flores creates a memorable brand identity for a typography class at Bauru's UNESP design school in Brazil. The end result is playful, drawing the attention of youthful and design-conscious demographics.
Trend Themes
1. Pop Art Packaging - The trend of using bold and playful pop art designs for packaging and branding in various industries, particularly in food and beverage.
2. Vibrant Color-coded Packaging - The trend of using color-coding and vibrant patterns in packaging to differentiate flavors or variants of a product in industries such as food and beverage and personal care.
3. Memorable Brand Identity - The trend of creating unique and memorable brand identities that resonate with youthful and design-conscious demographics in various industries, particularly in fashion, beauty, and lifestyle.
Industry Implications
1. Food and Beverage - Opportunities to disrupt the food and beverage industry by using pop art designs and color-coded packaging to create unique and memorable brand identities that appeal to a younger audience.
2. Personal Care - Opportunities to disrupt the personal care industry by using vibrant colors and playful patterns for packaging to differentiate products and create engaging brand identities.
3. Fashion Lifestyle - Opportunities to disrupt the fashion, beauty and lifestyle industry by creating memorable brand identities that feature bold and playful design elements to attract youthful and design-conscious demographics.
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