The Arrebato Libros Campaign Morphs People into Book Characters
Meghan Young — July 14, 2011 — Marketing
References: mcsaatchi & ibelieveinadv
Although variations of the Arrebato Libros ad campaign have been done before, there is a really good reason why. Remember the Mint Vinetu Bookstore 'Become Someone Else' print ads? These booksellers know that one of the main reasons people read books is to find an escape and even become another person.
Conceived and executed by Madrid-based ad agencies Zapping and M&C Saatchi, the Arrebato Libros ad campaign takes a more cartoonish route than the Mint Vinetu Bookstore ads. Each of the Arrebato Libros print ads show a person taking on different character traits depending on what book he or she is reading. From 'The Picture of Dorian Gray' to 'Fever Pitch,' anything is possible.
Conceived and executed by Madrid-based ad agencies Zapping and M&C Saatchi, the Arrebato Libros ad campaign takes a more cartoonish route than the Mint Vinetu Bookstore ads. Each of the Arrebato Libros print ads show a person taking on different character traits depending on what book he or she is reading. From 'The Picture of Dorian Gray' to 'Fever Pitch,' anything is possible.
Trend Themes
1. Character Morph Ads - Ads that morph people into book characters offer a new way to escape reality and can be used to promote other forms of entertainment.
2. Cartoonish Ad Campaigns - Ad campaigns with a cartoonish approach can be used by companies to create a fun and playful image and attract more customers.
3. Book-inspired Ads - Ads that incorporate popular books and their characters can be used by publishers to drive book sales and reach a new audience.
Industry Implications
1. Publishing - Publishers can use character morph ads to promote their books and drive sales through a new and innovative marketing approach.
2. Entertainment - Entertainment companies can use character morph ads to promote their movies, TV shows, and video games, offering a unique way to showcase their products.
3. Advertising - The use of cartoonish ad campaigns can benefit advertising agencies and companies by creating a playful and engaging image that draws in customers.
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