'Aroma with Tohoku' Remembers Pre-Quake Japan Through Scents
Omar Yusuf — October 4, 2011 — Social Good
References: aromamora.jp & trendpool
Olfactory senses are the most connected with memory, capable of recalling long-forgotten images and words; this reality has helped make the 'Aroma with Tohoku' photobook all the more engaging and a powerful means of remembering the Japanese region prior to the devastation.
The company Aromamora, mostly responsible for producing scented products, has teamed up with H+K designer Kentaro Shihaku in order to return a sense of majesty and peace to the recovering Tohoku region of Japan. Available online and at retail bookstores across Japan, the Aroma with Tohoku photo album includes over 52 awe-inspiring stills taken prior to the March 2011, each accompanied by a dedication from the photographer. The pictures are packaged in an airtight box (pictured above), in order to maintain the smell -- a second aroma bottle is included should the scent fade. All the proceeds of this photo album go to the affected areas of Tohoku, making this memorable purchase even more meaningful.
The company Aromamora, mostly responsible for producing scented products, has teamed up with H+K designer Kentaro Shihaku in order to return a sense of majesty and peace to the recovering Tohoku region of Japan. Available online and at retail bookstores across Japan, the Aroma with Tohoku photo album includes over 52 awe-inspiring stills taken prior to the March 2011, each accompanied by a dedication from the photographer. The pictures are packaged in an airtight box (pictured above), in order to maintain the smell -- a second aroma bottle is included should the scent fade. All the proceeds of this photo album go to the affected areas of Tohoku, making this memorable purchase even more meaningful.
Trend Themes
1. Scented Products for Sensory Experience - Businesses can innovate by incorporating scents into their products or experiences to enhance customer engagement and memory.
2. Charitable Commerce - Companies can offer charity initiatives tied to their products or services to create a deeper sense of purpose for customers and positive impact for communities in need.
3. Photobooks for Social Good - Businesses can leverage photobooks as a medium for storytelling and impact, particularly for humanitarian efforts or community outreach.
Industry Implications
1. Fragrance and Perfume - Fragrance businesses can expand their offerings by creating scent-infused products that offer customers a unique sensory experience.
2. Retail and E-commerce - Retailers can foster brand loyalty and social responsibility by partnering with charitable organizations and offering products that contribute to social good.
3. Photography and Art - Photography businesses can use their craft to tell impactful stories and contribute to social causes through print mediums such as photo books or exhibitions.
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