'Arigato from Japan' Brings Relievers and the Relieved Together
Omar Yusuf — July 27, 2011 — Social Good
References: arigatofrom.jp & japantrends
The hard work of an anonymous non-profit organization has paid off: ‘Arigato from Japan’ is online and the people of Nippon are thanking the world en masse for its compassionate efforts and alms-giving.
Immediately following the March 11 disasters in Japan, the people of the world sent overwhelming support and relief, even when they had little to offer themselves. ‘Arigato from Japan’ gives the affected people a way to say thank you to the millions of anonymous contributors. Japanese users post 3-5 second videos in which they personally give recognition to donations given, and as visitors arrive at the website, they’re automatically greeted by random clips -- the results are breath-taking!
After having your heartstrings pulled, ‘Arigato’ links you to several disaster and refugee relief funds -- many of which have nothing to do with Japan’s recent earthquake -- in an effort to direct attention to other major problems ailing the planet.
Immediately following the March 11 disasters in Japan, the people of the world sent overwhelming support and relief, even when they had little to offer themselves. ‘Arigato from Japan’ gives the affected people a way to say thank you to the millions of anonymous contributors. Japanese users post 3-5 second videos in which they personally give recognition to donations given, and as visitors arrive at the website, they’re automatically greeted by random clips -- the results are breath-taking!
After having your heartstrings pulled, ‘Arigato’ links you to several disaster and refugee relief funds -- many of which have nothing to do with Japan’s recent earthquake -- in an effort to direct attention to other major problems ailing the planet.
Trend Themes
1. Online Thank You Videos - Disruptive innovation opportunity: Develop a platform that allows individuals to create and share personalized thank you videos online.
2. Compassionate Support - Disruptive innovation opportunity: Create a digital platform that connects people in need with individuals and organizations willing to provide support and relief.
3. Redirecting Attention - Disruptive innovation opportunity: Build a website or app that raises awareness and promotes donations for various global issues, not just those related to recent disasters.
Industry Implications
1. Non-profit Organizations - Disruptive innovation opportunity: Explore new ways for non-profit organizations to leverage technology in collecting and acknowledging donations.
2. Video-sharing Platforms - Disruptive innovation opportunity: Develop a video-sharing platform specifically designed for sharing short thank you videos.
3. Social Impact Initiatives - Disruptive innovation opportunity: Create digital platforms or tools that enable individuals to actively contribute to global causes and make a positive impact.
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