Argo Tea and Whole Foods Market are Launching RTD Bottled Teas
Laura McQuarrie — October 13, 2017 — Lifestyle
References: argotea & businesswire
Argo Tea and Whole Foods Market are partnering to introduce a line of ultra-premium ready-to-drink (RTD) cold brew single-estate bottled teas through Whole Foods stores. These new tea beverages are USDA-certified organic, Non-GMO Project verified, as well as vegan, gluten-free and kosher.
The launch of the Single Estate Cold Brew Tea line will introduce consumers to options like a Biodynamic black tea called First Flush Darjeeling from the Ambootia Tea Garden in India, First Flush Gyokuro from Japan's Yamaguchi Tea Estate and Armenian Mint. With this new collaboration, Whole Foods customers now have the chance to indulge in different kinds of tea experiences from all around the world.
Each flavor is sweetened only with fair trade cane sugar and packaged in Argo Tea's iconic glass bottle.
The launch of the Single Estate Cold Brew Tea line will introduce consumers to options like a Biodynamic black tea called First Flush Darjeeling from the Ambootia Tea Garden in India, First Flush Gyokuro from Japan's Yamaguchi Tea Estate and Armenian Mint. With this new collaboration, Whole Foods customers now have the chance to indulge in different kinds of tea experiences from all around the world.
Each flavor is sweetened only with fair trade cane sugar and packaged in Argo Tea's iconic glass bottle.
Trend Themes
1. Single-estate Cold Brew Tea - Cold brew tea is a healthier alternative to traditional sugary drinks.
2. Ultra-premium RTD Bottled Teas - There is a growing consumer demand for premium quality and authentic tea options.
3. Organic, Non-gmo, Vegan, Gluten-free, and Kosher Beverages - The rise of health-conscious consumers has influenced the demand for healthier and eco-friendly beverage options.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the growing demand for non-alcoholic and healthier drink options by launching premium-quality single-estate cold brew teas.
2. Retail Industry - Retailers can capitalize on the trend of health-conscious consumers by introducing organic, non-GMO, vegan, gluten-free, and kosher beverages like ultra-premium RTD bottled teas into their inventory.
3. Hospitality Industry - Hotels and restaurants can differentiate themselves by offering unique, artisanal, and health-conscious beverage options like single-estate cold brew tea to cater to the growing demand for healthier drink alternatives.
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