The New Archie Comic 'Just Married' Features its First Gay Marriage
Sarah Moore — March 9, 2012 — Lifestyle
The fictional town of Riverdale is celebrating an unexpected marriage on the pages of the newest Archie comic 'Just Married,' but it isn't between the red-headed title-character and one of his two feuding girlfriends. The issue, which has recently sold out, features the first gay wedding to date in the series.
Keller is the first openly homosexual character featured in the Archie books and is an Iraqi-war veteran. His husband is an African American Doctor Keller met while at war. By tackling both interracial relationships and gay marriage in the same story, the retro comic book is hoping to be more representative of America's changing social landscape.
The most recent Archie comic Just Married has been flying off the shelves and is suggestive of the way the typical All-American family is being re-imagined. If Archie did it, perhaps it won't be too long before other publications follow suit.
Additional Sources:
bleedingcool.com | comicrelated.com
Keller is the first openly homosexual character featured in the Archie books and is an Iraqi-war veteran. His husband is an African American Doctor Keller met while at war. By tackling both interracial relationships and gay marriage in the same story, the retro comic book is hoping to be more representative of America's changing social landscape.
The most recent Archie comic Just Married has been flying off the shelves and is suggestive of the way the typical All-American family is being re-imagined. If Archie did it, perhaps it won't be too long before other publications follow suit.
Additional Sources:
bleedingcool.com | comicrelated.com
Trend Themes
1. Increasing Representation in Comics - The success of the 'Just Married' Archie comic, featuring the first gay wedding in the series, highlights the growing demand for diverse and inclusive storylines in the comic book industry.
2. Exploring Social Change in Pop Culture - The inclusion of interracial relationships and gay marriage in the Archie comic reflects a desire to address and normalize important social issues through popular media, potentially inspiring other publications to do the same.
3. Redefining the All-american Family - The popularity of 'Just Married' signifies a shift in societal perceptions of the traditional All-American family, creating disruptive innovation opportunities for brands and marketers to cater to the evolving dynamics of modern families.
Industry Implications
1. Comic Book Publishing - The success of the 'Just Married' Archie comic highlights the need for comic book publishers to embrace diversity and representation in their content to meet the evolving demands of readers and attract a wider audience.
2. Entertainment Media - The inclusion of diverse storylines in the Archie comic demonstrates the potential for entertainment media to drive social change by promoting inclusivity and challenging traditional norms, creating opportunities for content creators and producers to cater to a more diverse audience.
3. Marketing and Advertising - The reimagining of the All-American family depicted in the 'Just Married' Archie comic presents a unique opportunity for marketers and advertisers to tap into the changing social landscape and develop campaigns that resonate with a broader range of consumers.
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