Coca-Cola is Using AR-Activated Cans for a Holiday Promotion
Daniel Johnson — November 12, 2019 — Tech
References: coca-colacompany & mobilemarketer
Coca-Cola launched AR-activated cans as part of a holiday promotion. Customers are able to scan some of the company's products using the Coca-Cola app. The app will then display one of the Coca-Cola polar bears, which will either be sledding, throwing snowballs, or in a light show. Customers also have the ability to scan two cans, and the app will display the bears doing a rendition of Jingle Bells. The Coca-Cola app is free to download and is available to both iPhone and Android users.
The AR-activated cans were created by a collaboration between Coca-Cola Digital Platforms and Tactic Studio. The company previously used AR technology as part of ad campaigns that target younger consumers. Coca-Cola's 'It's a Thing' campaign had consumers use billboards to access mobile content.
Image Credit: Coca-Cola
The AR-activated cans were created by a collaboration between Coca-Cola Digital Platforms and Tactic Studio. The company previously used AR technology as part of ad campaigns that target younger consumers. Coca-Cola's 'It's a Thing' campaign had consumers use billboards to access mobile content.
Image Credit: Coca-Cola
Trend Themes
1. Ar-activated Cans - Disruptive innovation opportunity: Capitalizing on the growing trend of augmented reality to create interactive and engaging experiences for customers.
2. Mobile AR Promotions - Disruptive innovation opportunity: Leveraging the power of mobile augmented reality to enhance promotional campaigns and create unique brand experiences.
3. AR Technology in Ad Campaigns - Disruptive innovation opportunity: Incorporating augmented reality technology into advertising campaigns to attract and engage younger consumers.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Adopting augmented reality technology in beverage industry promotions and marketing strategies to stand out in a competitive market.
2. Mobile App - Disruptive innovation opportunity: Developing mobile applications with augmented reality features to offer immersive and interactive experiences to users.
3. Advertising - Disruptive innovation opportunity: Utilizing augmented reality technology in advertising campaigns to create more captivating and memorable brand messaging.
4.7
Score
Popularity
Activity
Freshness
