Appliance Manufacturer Vestel's 'Mini Veries' Only Last a Few Seconds
Laura McQuarrie — October 13, 2017 — Marketing
Based off of the idea that Turkish soap operas are notoriously long, household appliance manufacturer Vestel created a series of six-second appliance ads inspired by dramas that are normally well over an hour in length.
The 'Turkish Mini Veries' introduces episodes like 'In a Flood of Tears,' and 'Mafia Mama,' which follows a Godmother with a penchant for slapping. Although the episodes are mere seconds in length, there are Vestel products placed throughout.
These six-second ads from Vestel take advantage of YouTube's newest advertising model, TrueView, which introduces in-stream ads that play before or during another video from YouTube partners. These ads were developed to reach young audiences who prefer to consume bite-sized content from apps like Vine and Snapchat over lengthy videos.
The 'Turkish Mini Veries' introduces episodes like 'In a Flood of Tears,' and 'Mafia Mama,' which follows a Godmother with a penchant for slapping. Although the episodes are mere seconds in length, there are Vestel products placed throughout.
These six-second ads from Vestel take advantage of YouTube's newest advertising model, TrueView, which introduces in-stream ads that play before or during another video from YouTube partners. These ads were developed to reach young audiences who prefer to consume bite-sized content from apps like Vine and Snapchat over lengthy videos.
Trend Themes
1. Bite-sized Ads - Opportunity for businesses to create short ads to target younger audiences who prefer short-form content.
2. Trueview Advertising - Opportunity for businesses to utilize YouTube's in-stream ad model to reach a wider audience.
3. Product Placement - Opportunity for businesses to include product placement in short ads to increase brand awareness.
Industry Implications
1. Appliance Manufacturing - Opportunity for appliance manufacturers to adopt shorter ad formats to target a younger audience.
2. Advertising - Opportunity for advertisers to take advantage of YouTube's TrueView advertising model for greater reach.
3. Social Media - Opportunity for social media platforms to incorporate short ad formats to appeal to younger audiences.
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