Vestel Launches TikTok Integration on Its Range of Smart TVs
Niko Pajkovic — February 9, 2022 — Business
References: vestelinternational & advanced-television
Vestel, a European consumer electronics company, has announced that its expansive range of Smart TVs will now integrate the popular video-sharing app, TikTok. The new collaboration will see Vestel integrate TikTok into over 20 premium TV brands, including those belonging to its own portfolio.
The integrated app has been specifically designed for TV and is already accessible through Android Smart TVs ranges in France, Germany, and the UK. According to Vestel, the TV-specific app will display TikTok content in high resolution, bringing more detail, color, and vibrancy to the screen while allowing for a "larger-than-life home viewing experience."
“With the addition of TikTok to our Smart TV ranges, customers will now be able to access all the latest user-generated content from TikTok just as easily as TV series from the most popular streaming apps," said Barış Altınkaya, Vestel Vice President of Marketing and Product Management.
Image Credit: VESTEL
The integrated app has been specifically designed for TV and is already accessible through Android Smart TVs ranges in France, Germany, and the UK. According to Vestel, the TV-specific app will display TikTok content in high resolution, bringing more detail, color, and vibrancy to the screen while allowing for a "larger-than-life home viewing experience."
“With the addition of TikTok to our Smart TV ranges, customers will now be able to access all the latest user-generated content from TikTok just as easily as TV series from the most popular streaming apps," said Barış Altınkaya, Vestel Vice President of Marketing and Product Management.
Image Credit: VESTEL
Trend Themes
1. Social Media-integrated Smart Tvs - The integration of social media with smart TVs creates opportunities for brands to employ targeted advertising strategies based on consumer data.
2. Tv-specific Apps - There is potential for the development of more TV-specific social media apps that cater to a unique viewing experience.
3. User-generated Content on Smart Tvs - The integration of user-generated content platforms on smart TVs highlights the convergence of traditional TV and social media, paving the way for new forms of user engagement and interaction.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can capitalize on integrating popular social media platforms into their product offerings in order to enhance consumer engagement and stay competitive in the market.
2. Advertising - The integration of social media into smart TVs creates opportunities for targeted advertising based on user data, which can be valuable for advertising firms and agencies.
3. Media and Entertainment - The convergence of social media and traditional TV provides opportunities for media and entertainment companies to create new types of content that blur the lines between the two mediums, ushering in a new era of user engagement and content creation.
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