This Russian Short Film Artfully Communicates the Dangers of Krokodil Use
Riley von Niessen — October 20, 2016 — Social Good
For 'Krokodil Requiem,' an anti-drug PSA that was created by directors Romain Demongeot and Sonia Presne, an extremely dangerous heroin-like substance that's gained popularity in Russia due to its low cost is at the focus.
Filmed in an cinematic manner, the anti-drug PSA is set in a wintry graveyard, where it follows on a dead-looking man who's grown deeply addicted to the substance. As Adweek reports, the setting is meant to represent a horrible trip that the man's taken while high.
In addition to showing the disturbing imagery that the man experiences in his lonely state, the anti-drug PSA considers his unsound reasoning for taking it, as well as the horrendously damaging effects that it has on the human body and mind. With the release of the short film, Romain Demongeot and Sonia Presne plan to create a non-profit organization called 'Prévention-Krokodil' to spread awareness of the drug's danger.
Filmed in an cinematic manner, the anti-drug PSA is set in a wintry graveyard, where it follows on a dead-looking man who's grown deeply addicted to the substance. As Adweek reports, the setting is meant to represent a horrible trip that the man's taken while high.
In addition to showing the disturbing imagery that the man experiences in his lonely state, the anti-drug PSA considers his unsound reasoning for taking it, as well as the horrendously damaging effects that it has on the human body and mind. With the release of the short film, Romain Demongeot and Sonia Presne plan to create a non-profit organization called 'Prévention-Krokodil' to spread awareness of the drug's danger.
Trend Themes
1. Anti-drug Campaigns with Artistic Flair - Disruptive innovation opportunity: Create anti-drug PSAs that stand out with artistic elements that can capture viewers' attention and effectively communicate their message.
2. Targeted Anti-drug Campaigns - Disruptive innovation opportunity: Develop anti-drug campaigns focused on raising awareness about the specific risks and dangers associated with local drug use and abuse.
3. Novel and Eye-opening Anti-drug Campaigns - Disruptive innovation opportunity: Experiment with different mediums such as art and film to create engaging, educational, and memorable anti-drug ads that depict the menacing effects of drug use.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Create out of the box ad campaigns with a social cause for both local and global audiences.
2. Healthcare and Wellness - Disruptive innovation opportunity: Develop grassroots organizations that educate and bring awareness to various drug-specific health issues.
3. Film and Entertainment - Disruptive innovation opportunity: Explore visual storytelling formats to create edgy and realistic films that inform audiences about the realities of drug use and abuse.
1.5
Score
Popularity
Activity
Freshness
