Anora Group Launches New Irish Whiskey Brand Called Carlow's
Niko Pajkovic — January 6, 2022 — Lifestyle
References: anora & thespiritsbusiness
Nordic beverage and wine company Anora Group has announced the launch of Carlow's, a new Irish whiskey brand that will specialize in "untraditional and modern Irish whiskey."
The brand's first product to hit liquor store shelves will be Carlow Cuttings, an extra-smooth and fruity "dram" that includes ingredients such as linden flower, yarrow, thyme, and rosemary. The unique botanical-infused whiskey is offered exclusively in a 700ml bottle and arrives at a 37.5% ABV. Carlow Cutting will be the first of three whiskeys that the brand plans to release in the Nordics.
“This is a unique launch, the first of its kind in the Nordics, and we are excited to present an Irish whiskey that doesn’t have to be in the context of tweed jackets and Chesterfield furniture,” said Mika Raukko, Category Manager at Anora.
Image Credit: Anora Group
The brand's first product to hit liquor store shelves will be Carlow Cuttings, an extra-smooth and fruity "dram" that includes ingredients such as linden flower, yarrow, thyme, and rosemary. The unique botanical-infused whiskey is offered exclusively in a 700ml bottle and arrives at a 37.5% ABV. Carlow Cutting will be the first of three whiskeys that the brand plans to release in the Nordics.
“This is a unique launch, the first of its kind in the Nordics, and we are excited to present an Irish whiskey that doesn’t have to be in the context of tweed jackets and Chesterfield furniture,” said Mika Raukko, Category Manager at Anora.
Image Credit: Anora Group
Trend Themes
1. Botanical-infused Whiskeys - Whiskey brands infusing botanicals to appeal younger & health-conscious consumers.
2. Modernizing Traditional Spirits - Companies updating classic beverages to appeal to contemporary audiences.
3. Unconventional Flavor Combinations - Innovative whiskey makers experimenting with unusual ingredients and flavor combinations.
Industry Implications
1. Alcoholic Beverages - Traditional alcoholic beverage manufacturers using botanical infusions and unique flavors to attract new consumers.
2. Consumer Goods - Consumer goods companies innovating classic products to appeal to modern consumer's taste preferences.
3. Food & Beverage - Food and beverage industry using new ingredients and blends to create unique flavor profiles in alcohol products.
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