Anora Group Unveils First Irish Whiskey, 'Carlow Counting Days'
Niko Pajkovic — March 18, 2022 — Lifestyle
References: anora & thespiritsbusiness
Anora Group, a leading beverage and distilled wine company, has unveiled its first-ever Irish whiskey called 'Carlow Counting Days,' which will be released under its newly launched Carlow brand in Sweden.
So far, Carlow has released three other products, including a popular botanical-infused spirit drink called Carlow Cuttings. In a similar format to Carlow Cuttings, Anora Group has said that it plans to release a range of "playful and innovative whiskey-based drinks from Ireland" using its newly produced Irish whiskey as a base.
Carlow Counting Days has been described as a light whiskey with a smooth, fruity taste, which Carlow achieved by aging the spirit for 1,097 days in ex-Bourbon barrels.
“Carlow wants to make whiskey more playful. With our first launch in Sweden, Carlow Counting Days, we present a whiskey with a soft and fruity taste, which gives a completely new whiskey experience. Carlow is a ‘new world of whiskey," said Senior Brand Manager, Oskar Johansson.
Image Credit: Anora Group
So far, Carlow has released three other products, including a popular botanical-infused spirit drink called Carlow Cuttings. In a similar format to Carlow Cuttings, Anora Group has said that it plans to release a range of "playful and innovative whiskey-based drinks from Ireland" using its newly produced Irish whiskey as a base.
Carlow Counting Days has been described as a light whiskey with a smooth, fruity taste, which Carlow achieved by aging the spirit for 1,097 days in ex-Bourbon barrels.
“Carlow wants to make whiskey more playful. With our first launch in Sweden, Carlow Counting Days, we present a whiskey with a soft and fruity taste, which gives a completely new whiskey experience. Carlow is a ‘new world of whiskey," said Senior Brand Manager, Oskar Johansson.
Image Credit: Anora Group
Trend Themes
1. Fruity Irish Whiskeys - The trend for fruity Irish whiskeys presents an opportunity for distilleries to experiment with unique flavor combinations and differentiate themselves in the market.
2. Innovative and Playful Whiskey-based Drinks - The trend for innovative and playful whiskey-based drinks creates opportunities for companies to create unique products that appeal to a wider audience and attract new consumers to the whiskey category.
3. Botanical-infused Spirit Drinks - The trend for botanical-infused spirit drinks presents an opportunity for companies to create unique flavor profiles and capitalize on consumers' growing interest in natural and organic ingredients.
Industry Implications
1. Distilleries - Distilleries can capitalize on the trend for fruity Irish whiskeys by experimenting with unique flavor combinations and aging processes, and by launching new and innovative products using whiskey as a base.
2. Beverage and Spirits Industry - The beverage and spirits industry can leverage the trend for innovative and playful whiskey-based drinks to attract new and younger consumers to the whiskey category, and to differentiate their products from those of competitors.
3. Organic and Natural Beverage Industry - The organic and natural beverage industry can tap into the trend for botanical-infused spirit drinks by launching new and unique products that appeal to consumers' growing interest in natural and organic ingredients, and by partnering with distilleries to create innovative products.
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