Airbnb Collaborated with the Dodo on Animal Travel Experiences
Daniel Johnson — November 4, 2019 — Business
References: airbnb & marketingdive
Airbnb collaborated with the Dodo to offer animal travel experiences. The new venture is a logical next step for the accommodation platform, as Airbnb has begun to offer more experiences on its platform. In 2017, Airbnb partnered with Vice to offer bespoke travel options. Additionally, Airbnb previously partnered with Pinterest to create summer travel guides.
The new services will allow customers to have an authentic animal travel experience, and there are almost no other comparable services available on such a popular platform like Airbnb.
Airbnb focusing on curated experiences is an attempt for the platform to meet the increasing demand for more experiences. Younger demographics are increasingly willing to spend money on experiences, as opposed to tangible objects.
Image Credit: Airbnb
The new services will allow customers to have an authentic animal travel experience, and there are almost no other comparable services available on such a popular platform like Airbnb.
Airbnb focusing on curated experiences is an attempt for the platform to meet the increasing demand for more experiences. Younger demographics are increasingly willing to spend money on experiences, as opposed to tangible objects.
Image Credit: Airbnb
Trend Themes
1. Curated Animal Travel Experiences - Airbnb's collaboration with the Dodo opens up opportunities for curating animal travel experiences, catering to the increasing demand for unique and immersive travel adventures.
2. Expansion of Airbnb's Experiences - Airbnb's collaboration with the Dodo signals the platform's commitment to expanding its experiences offerings, tapping into the trend of younger demographics seeking meaningful and authentic travel experiences.
3. Integration of Partnerships in Travel Industry - Airbnb's successful partnerships with brands like the Dodo, Vice, and Pinterest demonstrate the potential for greater integration of partnerships within the travel industry, allowing for innovative and specialized travel experiences.
Industry Implications
1. Travel and Tourism - The collaboration between Airbnb and the Dodo highlights the potential for disrupting the travel and tourism industry by offering unique animal-focused travel experiences on a popular platform like Airbnb.
2. Hospitality - Airbnb's expansion into curated animal travel experiences presents opportunities for the hospitality industry to tap into the growing demand for more immersive and experiential accommodations.
3. Media and Entertainment - The successful partnerships between Airbnb and media and entertainment brands like the Dodo, Vice, and Pinterest indicate a potential convergence between the travel and media industries, fostering innovative marketing and content creation opportunities.
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