WWF's 'Animal Copyrights' Turns Wild Creatures into Creators
Laura McQuarrie — May 30, 2015 — Lifestyle
References: animalcopyrights.org & creativecriminals
You might not know it from initially looking at the photos in the WWD and LatinStock database, but all of the footage has actually been captured by a colorful and diverse range of animal photographers.
After a selfie photo of a monkey went viral in 2011, a 2014 court ruling stated that neither the photographer who owned the camera or the animal could claim rights to the image. Inspired by this clear display where "animal rights" is lacking, Animal Copyrights was created.
By equipping animals with cameras that they could take into the fields, seas, mountains and skies, the animals are able to get footage that humans just can't. Each stock photo that is purchased is donated back to animals so that they can continue to thrive and live without endangerment in the world.
After a selfie photo of a monkey went viral in 2011, a 2014 court ruling stated that neither the photographer who owned the camera or the animal could claim rights to the image. Inspired by this clear display where "animal rights" is lacking, Animal Copyrights was created.
By equipping animals with cameras that they could take into the fields, seas, mountains and skies, the animals are able to get footage that humans just can't. Each stock photo that is purchased is donated back to animals so that they can continue to thrive and live without endangerment in the world.
Trend Themes
1. Animal-photographer Collaboration - Opportunity for photographers to collaborate with animals in capturing unique and authentic footage.
2. Animal-captured Stock Photos - Rise in demand for stock photos captured by animals, offering a fresh and captivating perspective.
3. Animal-driven Creativity - Exploration of creative outlets for animals to express themselves through photography.
Industry Implications
1. Photography - Photography industry can leverage animal-photographer collaborations to differentiate and offer unique services.
2. Stock Image - Stock image industry can tap into the growing market for animal-captured photos, appealing to customers seeking unconventional visuals.
3. Animal Welfare - Animal welfare organizations can utilize animal-driven creativity as a means to raise awareness and generate support for conservation efforts.
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