The Vertical Squirrel Launcher
Going Like Sixty — September 12, 2008 — Lifestyle
References: gizmodo
Animal launching is just wicked fun. Especially with Tree Rats. Remember the squirrel launched off somebody's patio on a more or less vertical shot?
The good guys at Gizmodo decided to take the squirrel shot to the next level by launching the bugger skyward - way skyward. He scampers away unhurt, but PETA isn't going to like this video AT ALL.
Implications - Quirky and potentially controversial gadgets are considered a prime subject for viral videos. Here, issues surrounding animal cruelty impact the buzz and shock value of the video. To an extent, this idea of "controversy over substance" can be applied to marketing campaigns, especially in terms of online recordings, if a brand is looking for a reaction.
The good guys at Gizmodo decided to take the squirrel shot to the next level by launching the bugger skyward - way skyward. He scampers away unhurt, but PETA isn't going to like this video AT ALL.
Implications - Quirky and potentially controversial gadgets are considered a prime subject for viral videos. Here, issues surrounding animal cruelty impact the buzz and shock value of the video. To an extent, this idea of "controversy over substance" can be applied to marketing campaigns, especially in terms of online recordings, if a brand is looking for a reaction.
Trend Themes
1. Controversial Marketing Campaigns - Brands can build buzz and shock value with controversial ideas, but must be mindful of the potential impact on their image.
2. Viral Videos - Quirky and sensational gadgets are primed for online virality, but brands must ensure that they do not cross ethical lines that may harm their reputation.
3. Animal-friendly Gadgets - As consumers become increasingly conscious of animal welfare issues, there may be an opportunity for companies to develop gadgets and products that promote eco-friendly and humane treatment of animals.
Industry Implications
1. Advertising - Controversial marketing campaigns present new opportunities for brands to create buzz and connect with audiences in unique ways.
2. Consumer Electronics - There may be room for animal-friendly gadgets within the consumer electronics industry, with a focus on developing humane-based and eco-friendly products.
3. Entertainment - Viral videos have a significant impact on the entertainment industry, presenting new opportunities for content creators to develop shareable video content that creates buzz and drives engagement.
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