The Bright Angostura Bitters Packaging Has a Lot to Say
Chalaine Mantha — February 11, 2011 — Lifestyle
References: thesaltmine.au & thedieline
The Saltmine has created a new look for the popular Australian drink Angostura Bitters. The new design stays true to the original bottle, but adds a much more typographic treatment. A lot of different fonts are used as well as a signature from the creator Dr J.G.B. Siegert.
The Angostura Bitters would be a great drink to have at a party if you want to avoid an awkward situation and look busy doing something. There is so much to read on that bottle!
The Angostura Bitters would be a great drink to have at a party if you want to avoid an awkward situation and look busy doing something. There is so much to read on that bottle!
Trend Themes
1. Typography-driven Packaging - Opportunity for brands to use typography as a central design element in packaging to capture consumer attention and engagement.
2. Signature Design - Potential for incorporating creator signatures in packaging design to enhance authenticity and brand storytelling.
3. Information-loaded Packaging - Rise in demand for packaging that provides consumers with a wealth of information, enabling them to make informed purchasing decisions.
Industry Implications
1. Beverage - Opportunity for beverage companies to utilize typography and signature design in their packaging to differentiate their products in a crowded market.
2. Graphic Design - Potential for graphic designers to specialize in typography-driven packaging design, helping brands create visually impactful and engaging packaging.
3. Consumer Goods - Growing need for consumer goods companies to prioritize informative packaging designs that provide consumers with relevant product information to drive purchasing decisions.
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