Ami Colé's Range is Designed with Darker Skin Tones in Mind
Laura McQuarrie — May 21, 2021 — Fashion
References: amicole & thezoereport
Ami Colé is a clean beauty brand that delivers no-makeup makeup for melanin-rich skin and it is making its summer debut with three products: Skin-Enhancing Tint, Lip Treatment Oil and Light-Catching Highlighter. All of these clean beauty essentials can be found within a bundled set called The Crew and these hero products help to enhance the skin with a satin finish, add shine, light color and protection to the lips and catch the light with a "my-skin-but-better-glow."
Founder and CEO Diarrha N'Diaye named the company after her mother and as a first-generation Senegalese-American, N'Diaye spotted a gap in the Black-owned beauty market. Her brand satisfies a demand for high-end, non-toxic beauty that enhances melanin-rich skin in an effortless way with nourishing and multitasking treatments.
Founder and CEO Diarrha N'Diaye named the company after her mother and as a first-generation Senegalese-American, N'Diaye spotted a gap in the Black-owned beauty market. Her brand satisfies a demand for high-end, non-toxic beauty that enhances melanin-rich skin in an effortless way with nourishing and multitasking treatments.
Trend Themes
1. Clean Beauty for Melanin-rich Skin Tones - Opportunity for clean beauty brands to cater their products for darker skin tones
2. Non-toxic Beauty - Opportunity for non-toxic beauty products to satisfy the demand of melanin-rich skin tone individuals
3. Bundled Clean Beauty Sets - Opportunity for clean beauty brands to sell bundled sets of products for added convenience
Industry Implications
1. Beauty and Personal Care Industry - The Beauty and Personal Care industry can benefit from producing non-toxic makeup that caters to various skin tones
2. E-commerce Industry - E-commerce platforms can benefit by catering to a growing demand of melanin-rich makeup products
3. Luxury Beauty Industry - The Luxury beauty industry can benefit from producing high-end makeup products for darker skin tones
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