American Express' 'Refer a Friend' Program is One of a Kind
Taylor Keefe — November 14, 2013 — Lifestyle
References: youtube & americanexpress
This post is sponsored by Amex Bank of Canada. The views and opinions expressed here, however, are purely my own.
Have you ever been to a restaurant that was so good you had to recommend it to friends? Have you ever raved about a “must see” destination? Of course you have. But have you ever received anything in return for your recommendations? Don’t you think you deserve something for the power of your influence?
The American Express ‘Refer a Friend’ program is unlike anything else offered in the industry. Through the program, Amex Cardmembers can recommend their Card to family and friends, and earn bonus rewards for successful referrals. Simply put, it’s a program where influence equals rewards.
So what are the ingredients that make someone a powerful influencer? According to a recent study by American Express, the key drivers of influence are: confidence, education, new experiences, body language and appearance. They put these findings to the test with a social experiment where four Canadians used their newfound knowledge of influence on complete strangers. Watch the video and see the surprising results.
Have you ever been to a restaurant that was so good you had to recommend it to friends? Have you ever raved about a “must see” destination? Of course you have. But have you ever received anything in return for your recommendations? Don’t you think you deserve something for the power of your influence?
The American Express ‘Refer a Friend’ program is unlike anything else offered in the industry. Through the program, Amex Cardmembers can recommend their Card to family and friends, and earn bonus rewards for successful referrals. Simply put, it’s a program where influence equals rewards.
So what are the ingredients that make someone a powerful influencer? According to a recent study by American Express, the key drivers of influence are: confidence, education, new experiences, body language and appearance. They put these findings to the test with a social experiment where four Canadians used their newfound knowledge of influence on complete strangers. Watch the video and see the surprising results.
Trend Themes
1. Influencer Marketing - Companies can leverage the power of influencer marketing by creating referral programs and offering rewards to existing customers who successfully refer new ones.
2. Customer Loyalty - Rewarding customers for their loyalty through referral programs can increase customer retention, improve brand awareness, and provide cost-effective marketing opportunities.
3. Data-driven Marketing - Companies can collect data on their customers' preferences and behavior, and use it to personalize their referral programs and create more effective marketing campaigns.
Industry Implications
1. Financial Services - Financial institutions can utilize referral programs to increase customer acquisition and build customer loyalty.
2. Hospitality - Hotels and restaurants can offer referral programs to incentivize their customers to share their positive experiences with their friends and family.
3. Marketing and Advertising - Companies specializing in marketing and advertising can help businesses create and execute effective referral programs as part of their overall marketing strategy.
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