Amex Canada Partners with Artist to Promote Acceptance
Grace Mahas — March 2, 2023 — Marketing
References: about.americanexpress
Amex Canada partners with Anishinaabe artist Blake Angeconeb to create custom signage promoting acceptance for Canadian businesses. The physical and digital welcome signage, based on Angeconeb's own interpretation of the "Always Welcome" message, features the mythical thunderbird, a powerful symbol in Indigenous history and culture that represents strength and protection. The design aims to incorporate themes of unity and connectedness.
The new designs are part of the global expansion of Amex's "Artist Series," which partners with local artists around the world to create a collection of complimentary signage inspired by the phrase "Always Welcome: Proudly Backing Our Community Together." Amex merchants in Canada can now order the custom signage online for free, with designs available for display on storefronts, websites, and social media.
Image Credit: Amex Canada
The new designs are part of the global expansion of Amex's "Artist Series," which partners with local artists around the world to create a collection of complimentary signage inspired by the phrase "Always Welcome: Proudly Backing Our Community Together." Amex merchants in Canada can now order the custom signage online for free, with designs available for display on storefronts, websites, and social media.
Image Credit: Amex Canada
Trend Themes
1. Indigenous Art Collaborations - Businesses partnering with Indigenous artists to create culturally meaningful designs.
2. Localized Artist Series - Amex's global artist series expanding to include local artists in different regions.
3. Digital Signage for Community Support - Creating custom digital signage to promote social unity and community support.
Industry Implications
1. Credit Card Services - Opportunity for credit card companies to differentiate themselves through partnerships with Indigenous artists.
2. Retail and Hospitality - Retail and hospitality industries can order custom signage to promote acceptance and inclusivity to their customers.
3. Advertising and Design - Opportunity for design agencies to create unique, culturally meaningful branded content for their clients.
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