The AMC Smart Moviesnacks Package Serves Up Healthy Treats
Michael Hines — April 9, 2011 — Lifestyle
References: bizjournals & buzzfeed
American moviegoers are about to have a healthier alternative when it comes to movie-theater food thanks to the newly released AMC Smart MovieSnacks. AMC Smart MovieSnacks are a budget-friendly and health-conscious bag of snacks designed to help get obese Americans to slim down and healthy Americans to open up their wallets.
The AMC Smart MovieSnacks sells for $7 and contains a pack of Chiquita fruit chips, a 20-oz. bottle of Dasani water (the water can be swapped out for a 20 oz. Diet Coke or Coke Zero fountain drink), an Odwalla Bar Chocolate Chip Trail Mix and the all-natural popped corn chip Popcorners. The entire package weighs in at an impressive 453 calories and has 11 grams of regular fat and 2 grams of saturated fat. AMC is hoping to help chunky Americans slim down with its new offering, but it is also trying to open up the wallets of the reported 70 million moviegoers who don't buy anything at all from the concession stand.
The AMC Smart MovieSnacks sells for $7 and contains a pack of Chiquita fruit chips, a 20-oz. bottle of Dasani water (the water can be swapped out for a 20 oz. Diet Coke or Coke Zero fountain drink), an Odwalla Bar Chocolate Chip Trail Mix and the all-natural popped corn chip Popcorners. The entire package weighs in at an impressive 453 calories and has 11 grams of regular fat and 2 grams of saturated fat. AMC is hoping to help chunky Americans slim down with its new offering, but it is also trying to open up the wallets of the reported 70 million moviegoers who don't buy anything at all from the concession stand.
Trend Themes
1. Healthy Snacks - There is a growing trend in the movie theater industry towards offering healthier snacks to cater to health-conscious consumers.
2. Concession Stand Innovation - The introduction of the AMC Smart MovieSnacks package showcases the potential for innovative offerings at movie theater concession stands.
3. Obesity Awareness - The AMC Smart MovieSnacks package is part of a larger trend of promoting obesity awareness and providing healthier options in various industries.
Industry Implications
1. Movie Theater - Movie theaters can seize the opportunity to tap into the growing demand for healthy snacks by introducing more nutritious options on their menus.
2. Convenience Food - The convenience food industry can explore the potential of offering healthier snack options to cater to health-conscious consumers.
3. Health and Wellness - The health and wellness industry can capitalize on the growing trend of promoting obesity awareness by providing educational resources and products for consumers.
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