AMC Theatres is Expanding with Perfectly Popcorn
Laura McQuarrie — November 5, 2021 — Lifestyle
References: amctheatres & businesswire
Popcorn lovers who know and love quintessential movie theater popcorn will soon be able to enjoy AMC Theatres Perfectly Popcorn from shopping mall retail stores, counters, kiosks and other locations. AMC is expanding beyond the theater with its first foray into the popcorn industry so that people can snack on AMC Theatres Perfectly Popcorn from the comfort of their own homes. AMC will also be selling to-go packs of freshly popped popcorn at theaters, which will be available for takeout and pickup.
Later in 2022, AMC Theatres Perfectly Popcorn will also be making its way to supermarkets and convenience stores. Adam Aron, Chairman of the Board and CEO of AMC, says, “The announcement that AMC will become a competitor in the multi-billion popcorn market is so natural and logical, one wonders why the idea has not been tried before."
Later in 2022, AMC Theatres Perfectly Popcorn will also be making its way to supermarkets and convenience stores. Adam Aron, Chairman of the Board and CEO of AMC, says, “The announcement that AMC will become a competitor in the multi-billion popcorn market is so natural and logical, one wonders why the idea has not been tried before."
Trend Themes
1. To-go Snacks - Businesses can cater to the growing demand for convenient on-the-go snacks, expanding their product offerings in movie theaters and retail stores.
2. Branded Food Products - Companies can leverage their brand recognition to enter new markets and become competitors in established industries, as AMC Theatres has done with its Perfectly Popcorn product.
3. Home Entertainment - As more people engage in home entertainment, companies can offer products that replicate the experience of going out, such as theater popcorn for at-home movie nights.
Industry Implications
1. Movie Theaters - Movie theaters can expand their revenue streams by selling branded snack products for customers to enjoy in the theater or take to-go.
2. Retail Stores - Retail stores can offer branded food products that are associated with cultural experiences, appealing to consumers' nostalgia and love for familiar snacks.
3. Food Manufacturing - Food manufacturers can partner with movie theaters and entertainment companies to create branded snack products, generating new sources of revenue and brand recognition.
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