Amazon's 'Truth & Fable' Takes Cues from Red Carpet Style
Laura McQuarrie — April 6, 2018 — Business
References: amazon & fashionunited.be
Amazon's 'Truth & Fable' is an all-new women's occasionwear brand and the third private fashion label to be offered by Amazon, alongside the streetstyle brand Find and lingerie brand Iris & Lily.
The Truth & Fable SS18 range includes a collection of 28 dresses, suits and separates, all of which take inspiration from elegant red carpet style, as well as 1950s party dresses and even fashions sported by women who attended horse racing events during the 1980s. These garments are specifically touted as one that are perfect for weddings, parties and a range of other formal events.
Some of the stunning styles that are currently available from Amazon's Truth & Fable include embroidered dresses, long dresses in soft pastel colors and structured short lace dresses.
The Truth & Fable SS18 range includes a collection of 28 dresses, suits and separates, all of which take inspiration from elegant red carpet style, as well as 1950s party dresses and even fashions sported by women who attended horse racing events during the 1980s. These garments are specifically touted as one that are perfect for weddings, parties and a range of other formal events.
Some of the stunning styles that are currently available from Amazon's Truth & Fable include embroidered dresses, long dresses in soft pastel colors and structured short lace dresses.
Trend Themes
1. Occasionwear - Disruptive innovation opportunity in creating occasionwear brands that capture red carpet style and cater to formal events.
2. Ecommerce Fashion Labels - Disruptive innovation opportunity in launching private fashion labels on ecommerce platforms like Amazon.
3. Inspired Collections - Disruptive innovation opportunity in creating fashion collections that draw inspiration from iconic styles and eras.
Industry Implications
1. Fashion - Disruptive innovation opportunity in the fashion industry by creating occasionwear brands that target specific events and styles.
2. Ecommerce - Disruptive innovation opportunity in the ecommerce industry by expanding and launching private fashion labels on digital platforms.
3. Retail - Disruptive innovation opportunity in the retail industry by offering curated collections that cater to specific fashion inspirations.
6
Score
Popularity
Activity
Freshness
