Amazon Music UK Goes Way Back in Time to Pay Tribute to Oasis
Laura McQuarrie — May 17, 2014 — Pop Culture
On May 16th, the music page on Amazon Music UK was transported back in time, transformed into a newspaper page from 1994. This transformation was in celebration of the 20th anniversary of Oasis' 'Definitely Maybe' album.
The trip back in time features a column on the right that shows the album charts on that day way back when, including "future releases" from bands like the Manic Street Preachers, The Beastie Boys and Pulp. As well as the newspaper style front page, Amazon offered up three Oasis videos for play in the Amazon Artist Lounge, which were also made available as free downloads.
In case you couldn't handle all of the 90s nostalgia, there was also a button on the Amazon Music page that would transport you back to the way the Amazon Music page normally looks in 2014.
The trip back in time features a column on the right that shows the album charts on that day way back when, including "future releases" from bands like the Manic Street Preachers, The Beastie Boys and Pulp. As well as the newspaper style front page, Amazon offered up three Oasis videos for play in the Amazon Artist Lounge, which were also made available as free downloads.
In case you couldn't handle all of the 90s nostalgia, there was also a button on the Amazon Music page that would transport you back to the way the Amazon Music page normally looks in 2014.
Trend Themes
1. Nostalgic Website Transformations - Opportunity for brands to create buzz and foster engagement through themed website makeovers that transport visitors to a different era.
2. Interactive Music Promotions - Interactive elements, such as free downloads and artist lounges, enhance online music promotions and ultimately drive sales.
3. Reviving 90s Culture - Reviving 90s culture through retro themes can appeal to millennials and provide a unique and nostalgic experience for all ages.
Industry Implications
1. Music Streaming Services - Music streaming services can leverage interactive promotions and themed user experiences to differentiate from competitors and drive engagement and sales.
2. E-commerce - E-commerce platforms can utilize themed user experiences as a marketing tool to create memorable interactions and drive engagement and sales.
3. Entertainment/media - Entertainment and media companies can capitalize on the trend of reviving 90s culture to attract nostalgic consumers and create unique experiences that resonate with younger audiences.
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