The Amazon 'Give' Holiday Commercial Features Boxes That Sing Cheerily
Laura McQuarrie — November 10, 2017 — Marketing
This year's holiday season is being celebrated with the cheery Amazon 'Give' commercial, set to a rendition of Roger Hodgson’s 'Give a Little Bit.'
Instead of featuring people singing, the ad plays up Amazon's smiling logo and gives boxes of all different shapes and sizes voices. In the commercial, viewers are taken through shots of the distribution center and the backs of delivery trucks, offering a view into a package's journey before it gets to the hands of the recipient. Throughout their song, the boxes giggle at being tapped by the stamp machine and express excitement at catching some air on a bumpy vehicle ride. Finally, the ad closes when a gift box from Amazon reaches the hands of a young girl.
Although the contents of the packages is kept a secret, the commercial boasts global appeal as everyone can imagine the surprises they'd like to be gifted this holiday season.
Instead of featuring people singing, the ad plays up Amazon's smiling logo and gives boxes of all different shapes and sizes voices. In the commercial, viewers are taken through shots of the distribution center and the backs of delivery trucks, offering a view into a package's journey before it gets to the hands of the recipient. Throughout their song, the boxes giggle at being tapped by the stamp machine and express excitement at catching some air on a bumpy vehicle ride. Finally, the ad closes when a gift box from Amazon reaches the hands of a young girl.
Although the contents of the packages is kept a secret, the commercial boasts global appeal as everyone can imagine the surprises they'd like to be gifted this holiday season.
Trend Themes
1. Personified Packaging - Disruptive innovation opportunity: Explore the use of smart packaging technology that can communicate and interact with consumers.
2. Emotional Advertising - Disruptive innovation opportunity: Develop advertising campaigns that create an emotional connection with consumers through storytelling and relatable experiences.
3. Transparency in Supply Chain - Disruptive innovation opportunity: Implement blockchain technology to provide consumers with a transparent view of the journey and origins of products.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate personalized and interactive features into online shopping experiences to engage and delight customers.
2. Advertising - Disruptive innovation opportunity: Embrace new mediums and storytelling techniques to captivate audiences and make a lasting impact.
3. Logistics and Delivery - Disruptive innovation opportunity: Leverage technology to optimize supply chain operations and enhance the delivery experience for customers.
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