Amazon and Fexy Quickly Deliver Ingredients to Your Door
Ellen Smith — November 10, 2017 — Lifestyle
Amazon and Fexy have partnered, offering Amazon Prime members the opportunity to effortlessly discover brand-sponsored recipes.
Fexy, a website that owns Simple recipes, Roadfood and Series Eats now features a 'Prime Now' button on its online pages. As users are browsing through recipes, they can select the button which prompts the necessary ingredients to be added to one's Amazon cart. The ingredients will then be delivered to an individual's door within two hours of the order being placed. To make matters even more convenient, the websites will recommend 'you may also need' suggestions, which offers some complementary products to go alongside the selected recipe.
Perfect for impromptu holiday dinners and parties, this partnership provides both experienced and amateur chefs with the effortless resources necessary to create delicious seasonal dishes.
Fexy, a website that owns Simple recipes, Roadfood and Series Eats now features a 'Prime Now' button on its online pages. As users are browsing through recipes, they can select the button which prompts the necessary ingredients to be added to one's Amazon cart. The ingredients will then be delivered to an individual's door within two hours of the order being placed. To make matters even more convenient, the websites will recommend 'you may also need' suggestions, which offers some complementary products to go alongside the selected recipe.
Perfect for impromptu holiday dinners and parties, this partnership provides both experienced and amateur chefs with the effortless resources necessary to create delicious seasonal dishes.
Trend Themes
1. Brand-sponsored Recipes - Discovering brand-sponsored recipes through online platforms such as Fexy and Amazon presents opportunities for brands to directly connect with consumers and drive sales.
2. Effortless Ingredient Delivery - The integration of online recipe platforms with e-commerce giants like Amazon Prime offers a disruptive innovation opportunity to streamline the ingredient sourcing process and enhance convenience for home cooks.
3. Complementary Product Recommendations - Providing 'you may also need' suggestions alongside recipe ingredients creates a space for brands to upsell and cross-sell their products, opening up new marketing possibilities.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage brand-sponsored recipes and effortless ingredient delivery to enhance customer experience and boost sales.
2. E-commerce - The integration of recipe platforms with e-commerce platforms like Amazon Prime offers a promising opportunity for the e-commerce industry to tap into the growing demand for convenient online shopping experiences in the food sector.
3. Marketing and Advertising - The partnership between recipe platforms and e-commerce giants provides marketing and advertising professionals with a fresh channel for brand collaborations, targeted promotions, and product recommendations.
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